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Summary/The SE22: “Origins of Sustainable Entrepreneurship” Tom Peters/ SE22/Origins of Sustainable Entrepreneurship 1. Geically disposed to Innovations that upset apple carts (3M, Apple, FedEx, Virgin, BMW, Sony, Nike, Schwab, Starbucks, Oracle, Sun, Fox, Stanford University, MIT) 2. Perpetually determined to outdo oneself, even to the detriment of today?s $$$ winners (Apple, Cirque du Soleil, Nokia, FedEx) 3. Treat History as the Enemy (GE) 4. Love the Great Leap/Enjoy the Hunt (Apple, Oracle, Intel, Nokia, Sony) 5. Use “Strategic Thrust Overlays” to Attack Monster Problems (Sysco, GSK, GE, Microsoft) 6. Establish a “Be on the COOL Team” Ethos. (Most PSFs, Microsoft) 7. Encourage Vigorous Dissent/Geically “Noisy” (Intel, Apple, Microsoft, CitiGroup, PepsiCo) 8. “Culturally” as well as anizationally Decentralized (GE, Jamp。J, Omni) 9. Multientrepreneurship/Many Independentminded Stars (GE, PepsiCo) HP?s Big “Duh”! Decentralize ($90B) Undo “Matrix” Accountability Source: “HP Says Goodbye To Drama”/ BW/?s first 5 months DePuySpine/Jamp。J* 70/3 gamechangers! *Still decentralized after all these years! “No Need for Economies of Scale: Illinois Tool Revs Up Innovation by Keepin