【正文】
Challenges of Corporate Social Responsibility Dr. Elijah Ezendu FIMC, FCIM, FIIAN, FBDI, FAAFM, FAAPM, FCCM, MIMIS, MITD, ACIArb, ACIPM, PhD, DocM, MBA, CWM, CBDA, CMA, MPM, PME, CCIP, CMC Learning Objectives At the end of this course, participants should be able to do the following: ?Identify the relevance of CSR ?Ascertain the right model of CSR for a firm ?Develop effective implementation path for CSR ?Resolve the challenges of CSR Initiatives and craft appropriate CSR strategy What is CSR? “Corporate Social Responsibility is a concept whereby panies integrate social and environmental concerns in their business operations and in their interactions with their stakeholders on a voluntary basis” Source: European Commission “Corporate Social Responsibility is the continuing mitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local munity and society at large” Source: World Business Council for Sustainable Development “Social responsibility (is the) responsibility of an anisation for the impacts of its decisions and activities on society and the environment through transparent and ethical behaviour that is consistent with sustainable development and the welfare of society。 takes into account the expectations of stakeholders。 is in pliance with applicable law and consistent with international norms of behaviour。 and is integrated throughout the anisation.” Source: ISO 26000 Working Group on Social Responsibility Freidman Versus Russell Milton Friedman indicated that the one and only one social responsibility of a business is to use its resources and engage in activities designed to increase its profits, as long as it stays with the rules of the game, which is to say, engages in open and free petition without deception or fraud. Kirk Russell insisted that every right is married to a duty, every freedom owns a corresponding responsibility. Hence, there cannot be genuine freedom unless there exists also genuine order in the moral realm and in the social realm. CSR is about building Trust ? Trust in the brand ? Trust in performance of the product ? Trust in the pany to “do the right thing” ? Trust in you as an employer Source: Carrie Johnson, Corporate Social Responsibility Major Elements of CSR Product Use Business Practice Equity Dimensions of CSR ? Internal Dimension: This focuses on anisational practices with respect to internal stakeholders that should be aligned to corporate social responsibility standards. ? External Dimension: This focuses on an anisations practices towards external stakeholders which should be in accordance with international standards of business practices. Internal Dimension Human Resource Management Corporate Agility to Change Environmental Impact Management Safety and Health External Dimension Business Partners