全球運(yùn)營(yíng)管理課件newgom2-globalstrategyandindustryglobalizationpotential(已修改)
2024-10-30 11:33 本頁(yè)面
【正文】 GOM 2 Global Strategy Industry Globalization Potential 全球運(yùn)營(yíng)管理 2 全球戰(zhàn)略 產(chǎn)業(yè)全球化潛力 Globalization ? Globalization (Thomas Friedman: Understanding Globalization: The Lexus and the Olive Tree) ?One overarching feature—integration, the world has bee an increasingly interwoven place ?Defining technologies: puterization, miniturization, digitization, satellite munications, fiber optics and the Inter ?Revolving around Moore’s law ? German Political theorist Carl Schmidt, the Cold War was a world of “friends” and “enemies”. The globalization world, by contrast, tends to turn all friends and enemies into “petitors”. 全球化 ?全球化 (托馬斯 弗雷德曼：了解全球化：凌志汽車(chē)與橄欖樹(shù) ) ?一個(gè)最重要的特征 — 一體化，整個(gè)世界愈發(fā)成為錯(cuò)綜交織的場(chǎng)所 ?確定技術(shù)：計(jì)算機(jī)化、小型化、數(shù)字化、衛(wèi)星通信、光纖及互聯(lián)網(wǎng)。 ?圍繞穆?tīng)柖? ?德國(guó)政治理論家卡爾 施密特稱(chēng)冷戰(zhàn)是“朋友”和“敵人”的世界。而相比之下，全球化世界似乎是要把所有朋友和敵人都變成“競(jìng)爭(zhēng)者”。 Globalization ? Built around three balances: ?The traditional balance between nationstates ?Between nationstates and global markets (consists of Electrical Herd and Supermarkets) ?Between individuals and nationstates ?Everyone now is in everyone else’s business ? Joining the global economy and plugging into EH is the equivalent of taking your country public. ? Globalization is largely a technologydriven phenomenon, not a tradedriven one. 全球化 ?圍繞三種平衡關(guān)系進(jìn)行建設(shè)： ?傳統(tǒng)意義上的國(guó)家之間的平衡 ?國(guó)家與全球市場(chǎng)之間的平衡 (由 Electrical Herd與全球超級(jí)市場(chǎng)組成 ) ?個(gè)人與國(guó)家之間的平衡 ?現(xiàn)在每個(gè)人均為他人的經(jīng)營(yíng)對(duì)象 ?加入全球經(jīng)濟(jì)，投身 EH相當(dāng)于把你的國(guó)家推向市場(chǎng)。 ?全球化很大程度上是一種受技術(shù)驅(qū)動(dòng)而不是受貿(mào)易驅(qū)動(dòng)的現(xiàn)象。 Globalization ? Globalization and History by Jeffrey Williamson and Kevin O’Rourke ? Globalization also flourished in the 19th c and then faltered. ? Railroad and steamships, submarine telegraph cables and Suez Canal (1869) all encouraged a huge expansion of trade, global investment and migration. “By 1914, there was hardly a village or town anywhere on the globe whose prices were not influenced by distant foreign markets, whose infrastructure was not financed by foreign capital, whose engineering, manufacturing, and even business skills were not imported from abroad.” ? The danger now is “major economic players are divided by noneconomic issues—and have lost the ability to trust one another. ? Governments powerless in face of illegal trade in drugs, arms, intellectual property, people and money. 全球化 ?杰弗里 威廉姆森與凱文 歐魯克合著的 《 全球化與歷史 》 ?全球化在 19世紀(jì)也曾繁榮一時(shí)，但之后便停滯不前。 ?鐵路與輪船 、海底電纜傳送的電報(bào)及蘇伊士運(yùn)河(1869年 )都極大地促進(jìn)了貿(mào)易、全球投資和移民。“到 1914年，全球幾乎無(wú)一村莊或鄉(xiāng)鎮(zhèn)的價(jià)格未受遙遠(yuǎn)的國(guó)外市場(chǎng)影響，無(wú)一村莊和鄉(xiāng)鎮(zhèn)的基礎(chǔ)設(shè)施未接受外來(lái)資本，無(wú)一村莊或鄉(xiāng)鎮(zhèn)的工程、制造甚至商業(yè)技術(shù)不是從國(guó)外引進(jìn)。 ?目前的危險(xiǎn)是：“重要的經(jīng)濟(jì)參與者是根據(jù)非經(jīng)濟(jì)問(wèn)題劃分的 — 已失去相互信任的能力。 ?政府在毒品、武器、知識(shí)產(chǎn)權(quán)、人口和金錢(qián)等非法交易面前無(wú)能為力。 Globalization NA intraregional trade volume 421 billion USD, % of the global total European intraregional trade volume 1,624 billion USD, % of the global total AsiaPacific Intraregional Trade volume 807 billion USD, 13% of the global total Trade between EU and AsiaPacific region 477 billion USD, % Of the global total Trade between NA and AsiaPacific region 652 billion USD, % of the global total Trade between EU and NA 469 billion USD, % of the global total Balance between Globalization and Regionalization 全球化 北美地區(qū)內(nèi)貿(mào)易額為 4210億美元，占全球 總貿(mào)易額的 %。 歐洲地區(qū)內(nèi)貿(mào)易額為 16240億美元，占全球 總貿(mào)易額的 %。 亞太地區(qū)內(nèi)貿(mào)易額為 8070億美元， 占全球總貿(mào)易額的 13%。 歐盟與亞太地區(qū)之間的貿(mào)易 額為 4770億美元，占全球總 貿(mào)易額的 % 北美與亞太地區(qū)之間的貿(mào) 易額為 6520億美元，占全 球總貿(mào)易額的 %。 歐盟與北美之間的貿(mào)易額 為 4690億美元，占全球總 貿(mào)易額的 % 全球化與區(qū)域化 之間的平衡 Strategy Economic Logic Staging Arenas Vehicles Differentiators Where will we be active? ?Which product categories? ?Which market segments? ?Which geographic areas? ?Which core technologies? ?Which valuecreation stages? What will be our speed and Sequence of moves? ?Speed of expansion? ?Sequence of initiatives? How will we obtain our retur
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