【正文】 ***某某莊園 旅游項(xiàng)目 可行性研究報(bào)告 ***人民政府 二〇 一四 年 七 月 1 目 錄 第一章 項(xiàng)目概況 .................................................................................................................................................1 項(xiàng)目選址 ................................................................................................................................................. 1 項(xiàng)目分期 ................................................................................................................................................. 1 指導(dǎo)思想 ................................................................................................................................................. 1 發(fā)展目標(biāo) ................................................................................................................................................. 1 項(xiàng)目定位 ................................................................................................................................................. 2 總體思路 ................................................................................................................................................. 2 近期重點(diǎn) ................................................................................................................................................. 2 第二章 項(xiàng)目開(kāi)發(fā)條件分析 ...............................................................................................................................3 現(xiàn)狀和問(wèn)題 ............................................................................................................................................. 3 主要優(yōu)勢(shì) ................................................................................................................................................. 3 主要機(jī)遇 ................................................................................................................................................. 4 主要劣勢(shì)、威脅 .................................................................................................................................... 4 第三章 市場(chǎng)分析及產(chǎn)品構(gòu)建 ...........................................................................................................................5 長(zhǎng)株潭城市居民休閑度假市場(chǎng)的總體特征 ................................................................................... 5 產(chǎn)品需求角度的市場(chǎng)分析 .................................................................................................................. 8 旅游市場(chǎng)開(kāi)發(fā)策略 ............................................................................................................................. 10 游憩模式構(gòu)建 ...................................................................................................................................... 10 旅游產(chǎn)品定位 ...................................................................................................................................... 12 游玩線路組織 ...................................................................................................................................... 12 第四章 功能分區(qū)與項(xiàng)目設(shè)置 ........................................................................................................................ 14 總 述 ..................................................................................................................................................... 14 綜合服務(wù)區(qū) ........................................................................................................................................... 14 農(nóng)事體驗(yàn)區(qū) ........................................................................................................................................... 16 景觀游憩區(qū) ........................................................................................................................................... 17 野營(yíng)拓展區(qū) ........................................................................................................................................... 18 森林保育區(qū) ........................................................................................................................................... 20 第五章 形象標(biāo)識(shí)與市場(chǎng)營(yíng)銷 ........................................................................................................................ 20 旅游形象簡(jiǎn)述 ...................................................................................................................................... 20 旅游形象定位分析 ............................................................................................................................. 21 市場(chǎng)營(yíng)銷 ............................................................................................................................................... 21 旅游節(jié)會(huì) ............................................................................................................................................... 23 第六章 基礎(chǔ)設(shè)施配套 ..................................................................................................................................... 24 交通配套 ............................................................................................................................................... 24 給排水配套 .......................................................................................................................................