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Battlecard AtAGlance: VMware 1. Understand customer’s pains, challenges, goals, amp。 major initiatives. Build conversation around Microsoft’s modern platform: Windows Server, System Center and Azure. 2. Identify and select winning sales tactics and align them with solving key customer pains. Approach customers around specific workload scenarios where you have a significant petitive advantage. 3. Know and use your available resources . POC and pilots and engage/escalate early with Microsoft if needed. Avoid technical conversations limited to the hypervisor. Make the conversation about the Cloud OS journey. Don’t talk solely with the IT Pro/VMware evangelists. They’re often prearmed with tech blockers against Microsoft that may be old/incorrect. ? Leverage a strong portfolio of advanced datacenter tools within the vCloud suite. ? Drive perception that VMware has a Hybrid cloud strategy where engagement with hosting service providers could provide a work of global public cloud options for VMware customers. ? Sustain a strong relationship with highlevel technical decision makers (CIOs, IT decision makers and IT implementers) as well as a reputation for product leadership and innovation among IT professionals. ? VMware in your account? Escalate to your partner contact at Microsoft! ? CIE/MEC ? Datacenter TCO Tool ? Differentiated Value Propositions ? Virtualization Squared ? WhyMicrosoft amp。 Azure