淺談網(wǎng)絡(luò)時(shí)代的女性消費(fèi)者特征和營(yíng)銷對(duì)策-畢業(yè)論(已修改)
2025-06-21 05:29 本頁面
【正文】 昆 明 學(xué) 院 2021 屆畢業(yè)論文（設(shè)計(jì)） 論文（設(shè)計(jì)）題目 淺談網(wǎng)絡(luò)時(shí)代的女性消費(fèi)者特征和營(yíng)銷對(duì)策 子課題題目 姓 名 學(xué) 號(hào) 所屬院系 專業(yè)班級(jí) 指導(dǎo)教師 2021 年 5 月 摘要 網(wǎng)絡(luò)購物是網(wǎng)絡(luò)時(shí)代下出現(xiàn)的一種沒有時(shí)空限制、能夠提供豐富多樣的商品信息且具有低廉優(yōu)惠的價(jià)格的一種消費(fèi)方式，最重要的是它具有便利性以及能滿足消費(fèi)者在個(gè)性化與定制化上面的需求，這就讓網(wǎng)絡(luò)消費(fèi)成為了此時(shí)代消費(fèi)的流行趨勢(shì)。在這個(gè)趨勢(shì)下，女性消費(fèi)者已成為了網(wǎng)絡(luò)購物的活躍消費(fèi)者，隨著市場(chǎng)經(jīng)濟(jì)的發(fā)展，我國(guó)的消費(fèi)環(huán)境已經(jīng)從理性時(shí)代轉(zhuǎn)為感性時(shí)代，在女性消費(fèi)者的消費(fèi)環(huán)境轉(zhuǎn)變的情況下就需要對(duì)女性消費(fèi)者的行為特征與心理特征進(jìn)行一定程度上的分析，得出針對(duì)性的網(wǎng)絡(luò)營(yíng)銷對(duì)策，這對(duì) 于網(wǎng)絡(luò)經(jīng)營(yíng)者、企業(yè)的生產(chǎn)與發(fā)展有重大的意義。 本文通過對(duì)女性消費(fèi)者的購物特征進(jìn)行分析識(shí)別，找到女性消費(fèi)者網(wǎng)上消費(fèi)的決定性因素，這對(duì)于網(wǎng)絡(luò)商家的市場(chǎng)分析、把握消費(fèi)對(duì)象有很大的幫助，同時(shí)也利于網(wǎng)絡(luò)商家制定相應(yīng)的營(yíng)銷對(duì)策，從而精準(zhǔn)營(yíng)銷。這對(duì)我國(guó)的網(wǎng)絡(luò)零售業(yè)的發(fā)展具有很強(qiáng)的促進(jìn)作用。 關(guān)鍵詞： 網(wǎng)絡(luò)購物 女性心理 網(wǎng)絡(luò)營(yíng)銷 網(wǎng)絡(luò)策略 Abstract Online shopping is on emergence of the Inter age there is time and space under the restriction. Can provide a variety of produce information and has a low discount prices most importance is that it has a convenient and can meet consumer demand in personalization and customization above . This allows the work has bee a popular trend in consumer spending this era. In this trend, female consumers bee active consumers for online shopping, with the development of market economy,china’s consumer environment has shifted from the age of Reason emotional ear. In the case of women changing consumer environment the need for behavioral characteristics and psychological character is tics of female consumers to analyze a certain degree. Draw targeted web marketing strategy, which for the work operators, the production and development of great significance . Based on the characteristics of female consumers shopping for analysis to identify. Female consumers online to find the decisive factor in consumption. This market analysis for online retailers to capture consumer objects of great help. But also conducive to the work businesses to develop appropriate marketing strategies, and thus precision marketing. This for our country’s Inter retailing development that has a strong role in promoting. Key Words： Shopping online； female psychology； work marketing； work strategy 目錄 引言 ......................................................... 1 一、網(wǎng)上購物 .................................................. 1 （一） 網(wǎng)上購物的特點(diǎn) ...................................... 2 1. 價(jià)格實(shí)惠 ............................................ 2 2. 便捷方便 ............................................ 2 3. 產(chǎn)品眾多 ............................................ 2 4. 自由消費(fèi) ............................................ 3 5. 拉動(dòng)經(jīng)濟(jì) ............................................ 3 （二）網(wǎng)上購物的問題 ....................................... 3 1. 安全問題 ............................................ 3 2. 顧客的隱私權(quán)得不到保護(hù) ................................ 3 3. 網(wǎng)絡(luò)詐騙層出不窮 ..................................... 4 4. 稅款流失問題 ......................................... 4 5. 消費(fèi)者的權(quán)
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