【正文】 摘要 I 淺析我國(guó)動(dòng)漫產(chǎn)業(yè)發(fā)展現(xiàn)狀及方向 2021 年 XX 月 摘要 I 計(jì)算機(jī)系畢業(yè)論文 淺析我國(guó)動(dòng)漫產(chǎn)業(yè)發(fā)展現(xiàn)狀及方向 學(xué) 生 :趙吉元 導(dǎo) 師 :尚麗娜 系 別、專 業(yè) :計(jì)算機(jī)系 答 辯 日 期 : xxxx 年 xx 月 摘要 I 淺析我國(guó)動(dòng)漫產(chǎn)業(yè)發(fā)展現(xiàn)狀及方向 摘 要 動(dòng)漫產(chǎn)品是廣大人民群眾特別是未成年人喜愛的文化產(chǎn)品。發(fā)展動(dòng)漫產(chǎn)業(yè)對(duì)于滿足人民群眾精神文化需求，促進(jìn)社會(huì)主義先進(jìn)文化和未成年人思想道德建設(shè)，推動(dòng)文化產(chǎn)業(yè)發(fā)展，培育新的經(jīng)濟(jì)增長(zhǎng)點(diǎn)都具有重要 意義。 動(dòng)漫產(chǎn)業(yè)是指以“創(chuàng)意”為核心，以動(dòng)畫、漫畫為表現(xiàn)形式，包含動(dòng)漫圖書、報(bào)刊、電影、電視、音像制品、舞臺(tái)劇和基于現(xiàn)代信息傳播技術(shù)手段的動(dòng)漫新品種等動(dòng)漫直接產(chǎn)品的開發(fā)、生產(chǎn)、出版、播出、演出和銷售，以及與動(dòng)漫形象有關(guān)的服裝、玩具、電子游戲等衍生產(chǎn)品的生產(chǎn)和經(jīng)營(yíng)的產(chǎn)業(yè)。通過政策推動(dòng)，打造若干個(gè)實(shí)力雄厚、具有國(guó)際競(jìng)爭(zhēng)力的大型動(dòng)漫龍頭企業(yè)，培育一批充滿活力、專業(yè)性強(qiáng)的中小型動(dòng)漫企業(yè)，創(chuàng)造一批有中國(guó)風(fēng)格和國(guó)際影響的動(dòng)漫品牌。力爭(zhēng)用 5 至 10 年時(shí)間，動(dòng)漫產(chǎn)業(yè)創(chuàng)作開發(fā)和生產(chǎn)能力躋身世界動(dòng)漫大國(guó)和強(qiáng)國(guó)行列。 動(dòng)漫產(chǎn)業(yè)作為 文化產(chǎn)業(yè)的后起之秀，正在全球化的經(jīng)濟(jì)中扮演著越來越重要的角色。中國(guó)動(dòng)漫在巨大的挑戰(zhàn)面前，如何擺脫現(xiàn)階段的被動(dòng)局面，以高質(zhì)量的動(dòng)漫藝術(shù)奪回國(guó)內(nèi)市場(chǎng)，同時(shí)走向世界，如何探尋一條適合中國(guó)動(dòng)漫產(chǎn)業(yè)的發(fā)展道路則是現(xiàn)在中國(guó)動(dòng)漫產(chǎn)業(yè)亟待解決的問題。本文從文化產(chǎn)業(yè)視角考察和分析中國(guó)動(dòng)漫產(chǎn)業(yè)現(xiàn)狀，通過借鑒國(guó)外動(dòng)漫產(chǎn)業(yè)發(fā)展的成功經(jīng)驗(yàn)，從產(chǎn)品角度提出新的思路和切入點(diǎn)，對(duì)產(chǎn)業(yè)化運(yùn)營(yíng)提出新的解決辦法，最后提出對(duì)我國(guó)動(dòng)漫產(chǎn)業(yè)發(fā)展的建議。 關(guān)鍵詞 中國(guó)；動(dòng)漫；發(fā)展 哈爾濱商業(yè)大學(xué)計(jì)算機(jī)系畢業(yè)論文 II Abstract Animation products are the masses, especially of minors favorite cultural products. The development of animation industry to meet the spiritual and cultural needs of the people, promoting advanced socialist culture and ideological and moral construction of minors, and promote the development of cultural industries, and foster new economic growth point of great significance. Refers to the animation industry is the creative as the core, animation, ic books for the manifestations, including cartoon books, newspapers, movies, television, audiovisual products, stage plays and based on modern information and munication technologies means new animation animation and other varieties of direct product development, production, publication, broadcast, performance and sales, as well as with the cartoon image of the clothing, toys, electronic games, such as derivative products of the industrial production and management. The adoption of policies to promote and create a number of strong and internationally petitive enterprises of largescale animation, build up a pool of energetic, highly professional small and mediumsized animation panies to create a number of styles and international impact of China39。s cartoon brands . Strive to use 5 to 10 years, animation industry development and capacity creation ranks among the world39。s animation ranks of big and powerful. In the group of global culture industry, as an upanding youngster the animation industry plays more and more importance role. It is urgent that the Chinese animation artists to figure out nowadays how to escape from the passive position and recapture the internal market with high quality animation art while facing to that huge challenge and how to looking for a way out . This article is based on the industrial chain theory and analyze the status quo in china’s animation industry form the cultureindustrial point of view, use the successful experience of foreign animation industry’s development for reference, raise new reflection and getting point propose the new solution to the implement and operation of Abstract III industrialization, and finally raise advice to the development of china animation industry. Keywords China。animation。development哈爾濱商業(yè)大學(xué)計(jì)算機(jī)系畢業(yè)論文 IV 目 錄 摘 要 ................................................................................................................ I ABSTRACT ......................................................................................................... II 第 1 章 緒論 ................................................................................................ 1 劇本 .................................................................................................... 1 產(chǎn)權(quán)保護(hù) ............................................................................................ 2 市場(chǎng) .................................................................................................... 2 平臺(tái) .................................................................................................... 4 人力資源 ............................................................................................ 5 本章小結(jié) ............................................................................................ 5 第 2 章 如何發(fā)展動(dòng)漫產(chǎn)業(yè) ........................................................................ 6 基礎(chǔ)設(shè)施動(dòng)漫產(chǎn)業(yè) ............................................................................ 6 政策 .................................................................................................... 6 平臺(tái) .................................................................................................... 6 人才 .................................................................................................... 6 下游產(chǎn)業(yè) ............................................................................................ 7 全動(dòng)漫（交校間的活動(dòng)） ................................................................ 7 發(fā)展國(guó)內(nèi)外合作關(guān)系 ........................................................................ 7 本章小結(jié) ............................................................................................ 7 第 3 章 我國(guó)動(dòng)漫產(chǎn)業(yè)發(fā)展現(xiàn)狀 ................................................................ 8 政府大力支持的產(chǎn)業(yè)機(jī)制 ................................................................ 8 滯后的管理制度 ................................................................................ 8 產(chǎn)權(quán)保護(hù)不力 .................................................................................... 8 原畫師充足但動(dòng)畫師缺乏 ................................................................ 9 高校人才培養(yǎng)較早但不成體系 ........................................................ 9 產(chǎn)業(yè)鏈缺乏完整 ................................................................................ 9 漫畫產(chǎn)業(yè)發(fā)展薄弱 ..................................................................... 9 游戲產(chǎn)業(yè)發(fā)展突出 ...................