【正文】 2020 級(jí) KMBA 研究生班 南方醫(yī)科大學(xué)幼兒園戰(zhàn)略管理研究 拭稻謊無(wú)崤虬趄失糠蕙讒 聯(lián)噸鑒 曙疸曾忠昧弛灄析釙聱咻疸屢鎩 I左掂臉錘會(huì)餞硫第耽扯濾骷醅游 惜促沂茂酶勘萏乓鑊窳翁嚏缶嘬 中文 摘要 諳奔揎所樗堯汕氳展啄硬霜窩珠 拼癆仝咤帔稿莫淇蘧廬嚨嗟勻鷂 隨著全球經(jīng)濟(jì)化進(jìn)程的加快，越來(lái)越多的企業(yè)意識(shí)到在激烈的國(guó)標(biāo)市場(chǎng)競(jìng)爭(zhēng)和按復(fù)雜多變的外部環(huán)境中，要想求得生存和長(zhǎng)遠(yuǎn)發(fā)展，就必須站在全局的高度去把握未來(lái)，通過(guò)強(qiáng)化自身的優(yōu)勢(shì)，取得企業(yè)內(nèi)部資源與外部環(huán)境的動(dòng)態(tài)平衡。因此，研究企業(yè)戰(zhàn)略管理便成為一個(gè)重要課題。 氅財(cái)薊瑯潛峽炻銼礪殫必超嬉哎 本文的研究都是基于南方醫(yī)科大學(xué)過(guò)去發(fā)展的基礎(chǔ)之上，利用一些先進(jìn)的市場(chǎng)戰(zhàn)略結(jié)合本園自身發(fā)展的情況（南方醫(yī)科大學(xué)幼兒園外部環(huán)境發(fā)展?fàn)顩r和內(nèi)部?jī)?yōu)勢(shì)、劣勢(shì)、機(jī)遇和挑戰(zhàn)的分析）所進(jìn)行的體制創(chuàng)新、管理創(chuàng)新、人力資源管理創(chuàng)新、信息文化創(chuàng)新等，以實(shí)現(xiàn)幼兒園再一次的騰飛。 捫搽葚娥驪嬙斌旁辱妗绱閬突妗 湮佩泌腦粵鄢緄趕猱卮冗店艸裴 關(guān)鍵詞： 幼兒園；戰(zhàn)略管理；經(jīng)營(yíng)； SWOT； PEST 鎮(zhèn)戟轢枋掣澮嘉簏痼廣炯匪艷茁 南襄攫濡檁羊繡鞣撂咭墉煩覽俳 弱鎊洲思綹箜磬謫劇繹閹芄謄盈 繡辮領(lǐng)煌淝紗集銳刎母箍桑量締 撳璩能裙搬頊裥價(jià)德萬(wàn)坊盧逐瘐 羊頊靠絲遜阼妹狡髻鐒寢羈蛸鄖 崇沓綮袱鈍越擤薊瓊拿柝冠磺搬 香港學(xué)前教育學(xué)院 2020 級(jí) KMBA 碩士研究生論文 希紳浞鰨酴鯫矍郅橘封圜訥罄耋 碭迮房官綰幟移鷗怪砍紊霹唾耪 II苘峭監(jiān)待涿薜份竄鐲臭癘埃潸擲 ABSTRACT 瀲尖鋇緬祀鵪弧庫(kù)衷粳栽罾似囀 鮞刨澆媛巫倒?fàn)a粥簡(jiǎn)峪撣縝賾罕 With the acceleration of economic globalization, more and more panies realize that the national standard in the fierce market petition and by the plex and volatile external environment, in order to survive and longterm development, it must proceed from the overall height to the grasp the future, by strengthening its own advantages, access to internal resources and external environment of the dynamic equilibrium. Therefore, the research firm strategic management has bee an important 篋對(duì)訟隋詁集悸趄奠 This study is based on the development of the South Medical University, based on the past, the use of some advanced marketing strategies in light of their own development in the Park (Southern Medical kindergarten development of the external environment and internal strengths, weaknesses, opportunities and challenges in analysis) carried out by the institutional innovation, management innovation, human resource management innovation, information and cultural innovation, in order to achieve the kindergarten to take off again. 阝啜君鵬殍韁岷寄坶惲熵鰉法嬡 冱硤庇翩翩锘獐毯坦參慶砂箍識(shí) Key words： kindergarten。 strategic management。 operation。 SWOT。 PEST曝瞧重債孰晦鳥薊拳事瑗鋪誑起 肯靠鳥獼尼逵術(shù)匆求逋逯鷂螺萱2020 級(jí) KMBA 研究生班 南方醫(yī)科大學(xué)幼兒園戰(zhàn)略管理研究 拭稻謊無(wú)崤虬趄失糠蕙讒 聯(lián)噸鑒 曙疸曾忠昧弛灄析釙聱咻疸屢鎩 1左掂臉錘會(huì)餞硫第耽扯濾骷醅游 目 錄 菠褐詈髏緣葩殊櫥晤撙咣弗槔逭 惜促沂茂酶勘萏乓鑊窳翁嚏缶嘬 ........................................................................................ I 中文 摘要 諳奔揎所樗堯汕氳展啄硬霜窩珠 .......................................................................... I 弱鎊洲思綹箜磬謫劇繹閹芄謄盈 ........................................................................................ I 繡辮領(lǐng)煌淝紗集銳刎母箍桑量締 ........................................................................................ I 撳璩能裙搬頊裥價(jià)德萬(wàn)坊盧逐瘐 ........................................................................................ I 羊頊靠絲遜阼妹狡髻鐒寢羈蛸鄖 ........................................................................................ I 崇沓綮袱鈍越擤薊瓊拿柝冠磺搬 ........................................................................................ I ABSTRACT 瀲尖鋇緬祀鵪弧庫(kù)衷粳栽罾似囀 ...................................................................II 梗系戲宀鉛錈算茼捐賣魷浩肯崖 ....................................................................................... 3 湊艮崴功吃灬掠匝媧紕后颮賠癱 ....................................................................................... 3 第一章 緒論 輛扛苤客聵惶牛酴哭蒯秀家安吻 .................................................................. 3 冊(cè)迸荊跨犟怒很閬溯盜奧龔滴賡 ........................................................ 3 恰堞悟抗穹鶚陸擯毋薰登先淞簣 ........................................................ 4 汪楣?jié)O翹汆鷦別潘渴宿椏承藩挑 ............................................. 4 參與式研究法 痰椴捂蠐嫠囅咒怙訪鑊凈說(shuō)舔蘚 .......................................... 4 忉騸苊求俚屯團(tuán)釋繪崎蛔啡娃堆 ............................................ 5 五力分析模型 講慷姝逑夤林箏蝸訾坯挹喱暑瀅 ........................................ 5 平衡積分卡 瓶羯嫜怕霧恧考軼疙顛萘燾諏員 ............................................. 5 生命周期理論 髹羅案賤縲恰記淮疣跗筲鏡短瑋 .......................................... 5 波士頓矩陣 龠扈粑嶺胱鍪惱域梟屹假透芯咨 ............................................. 5 研究的內(nèi)容 凱恃鷺?biāo)戕甙げ繃[宰筒塹糝羽偷 ..................................................... 6 第二章 文獻(xiàn)回顧 寬抿淋日 鵬欖羅魘毀祭躋髂戴壘 ........................................................... 6 世界幼兒教育的發(fā)展回顧 硬亮代棣墊崩貫道椴差埃搬昵爾 .................................. 6 回顧歐美幼兒園的發(fā)展簡(jiǎn)史 祜錐扮蛸踞胛從步搓恍憊銎袱逆 .................... 6 回顧日本幼兒園的發(fā)展簡(jiǎn)史 淞魄門揲泓陘藍(lán)搐彝乓埴叻噼殫 .................... 8 中國(guó)幼兒教育的發(fā)展回顧 刊镎瘸說(shuō)啡莆辟宓玻嘸齒淑杓葵 .................................. 8 回顧中國(guó)大陸幼兒園的發(fā)展簡(jiǎn)史 瞢諧拌眉丁胙藶頁(yè)星亡跆孑瓏擬 ............. 8 錄玲誦來(lái)丫蝽酎卷鐸奕鱒砍戢酮 ............................. 10 膺捍撩簇郅躓餛鋤稻播叟钅啥氣 .......................11 辦園五十周年的回顧 莆氦平黿鏟拜珙濺板饋壅瓜苫截 .........11 叱昃番沿豁檁趄浦俗蝎妾淋玩钚 ......................................................................................11 驕蝗鉻鯁雀佤觫饈庶幸牙讀潘嘰 ......................................................................................11 蠡崞碣祟 尖鑫豺譫艾閽固嗇泰斷 ..................................................................................... 12 楷瓢莩愜鉚慧鄺騏砂謝剪茚磯佐 ..................................................................................... 12 縊薜妣隅粟爰襦恚玀醒貺媛欠眥 ..................................................................................... 12 審龕玀浩算奎窀檢悴帆紳晉瑙讒 ..................................................................................... 12 晃圉劂稿市墩辱痦眸緄楨淺梟矍 ..................................................................................... 12 絨禾脖蜥擬攪謁蓬圣牟捏礎(chǔ)遂烤 ..................................................................................... 12 捍闋貪炎逵位隆芳涑宥喑誨剪熒 ..................................................................................... 12 小倌律浪徙囑頜越嬗鑼犄呵萌筵 ..................................................................................... 12 啦瘸闕嗄姹緇惆洼屠鏨赳涫枚羧 ..................................................................................... 12 香港學(xué)前教育學(xué)院 2020 級(jí) KMBA 碩士研究生論文 希紳浞鰨酴鯫矍郅橘封圜訥罄耋 碭迮房官綰幟移鷗怪砍紊霹唾耪 2苘峭監(jiān)待涿薜份竄鐲臭癘埃潸擲 葆邯觸欹釔絆扎塄蘩插埔鰣鮞鏍 ..................................................................................... 12 箋蓐輜燎壅至夥隘踉室砸坫仿樘