?？谑写髮W(xué)生旅游消費(fèi)行為分析畢業(yè)論文(已修改)
2025-06-07 18:19 本頁(yè)面
【正文】 摘 要 隨著中國(guó)人均生活水平的提升，旅游消費(fèi)逐漸成為一種常見(jiàn)的精神和文化享受形式。具有較高文化素養(yǎng)的大學(xué)生群體，也逐漸走入這個(gè)舞臺(tái)。他們充滿斗志，熱情高漲，憧憬外面的世界。旅游無(wú)疑成為了他們實(shí)現(xiàn)這一愿望的最佳途徑。他們?cè)谟螝v過(guò)程，體會(huì)大自然，豐富了人生的閱歷。大學(xué)生群體逐漸成為旅游消費(fèi)者的重要成員，越來(lái)越受到重視。但大學(xué)生旅游市場(chǎng)仍然不夠成熟，還需要進(jìn)一步開(kāi)發(fā)、完善。本文通過(guò)對(duì)?？谑懈咝４髮W(xué)生旅游情況的調(diào)查研究，分析了其消費(fèi)特點(diǎn)，影響因素，并給出了大學(xué)生旅游市場(chǎng)開(kāi)發(fā)的建議。為旅游行業(yè)開(kāi)發(fā)海口及海南大學(xué) 生旅游市場(chǎng)提供參考。 關(guān)鍵詞： 大學(xué)生旅游；旅游行為；旅游消費(fèi) Abstract With the upgrading of China39。s per capita living standards, tourism consumption is being a mon form of spiritual and cultural enjoyment. College students with higher literacy gradually into this arena. They are highly motivated, enthusiastic, looking forward to the outside world. Tourism will undoubtedly bee the best way to achieve this they desire. In the course of their travels, they can experience nature, rich life experience. Student population has bee an important member of the tourism consumers, more and more attention. But college students travel market is still not mature enough, and you also need to further develop and improve. Based on the case of college students in Haikou City tourism research, analyzes its consumption characteristics, factors and gives remendations Students tourism market development. Provide a reference for the development of the tourism industry and university students in Haikou, Hainan tourism market. Keywords: university student travel。 travel behavior。 tourism consumption 目 錄 第一章 緒論 .......................................................................................................... 5 研究背景 ...................................................................................................... 5 研究意義 ...................................................................................................... 5 研究?jī)?nèi)容與方法。 ...................................................................................... 6 研究?jī)?nèi)容 .............................................................................................. 6 研究方法 ............................................................................................... 6 第二章 旅游行為分析 ......................................................................................... 7 旅游消費(fèi)行為及相關(guān)因素 .............................
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