【正文】 會(huì)展項(xiàng)目時(shí)間管理方法及案例分析 摘 要 會(huì)展業(yè)是以現(xiàn)代城市中以展覽公司和展覽場地為核心，以舉辦各種形式的會(huì)議，展覽，獎(jiǎng)勵(lì)旅游和節(jié)慶活動(dòng)為內(nèi)容，通過大量的硬件基礎(chǔ)設(shè)施建設(shè)和軟性配套服務(wù)的投入，吸引與會(huì)者，參展商，貿(mào)易商和廣大市民前來經(jīng)貿(mào)洽談，文化或旅游的一個(gè)綜合性產(chǎn)業(yè)，其刺激并帶動(dòng)相關(guān)聯(lián)產(chǎn)業(yè)的發(fā)展。會(huì)展業(yè)既是一個(gè)創(chuàng)造供給的產(chǎn)業(yè)，同時(shí)又是一個(gè)創(chuàng)造需求的產(chǎn)業(yè)，會(huì)展業(yè)帶動(dòng)了信息和知識(shí)的交流和溝通，同時(shí)也大大促進(jìn)該區(qū)域的通信，物流，運(yùn)輸，旅 游，酒店餐飲，商業(yè)服務(wù)和其他行業(yè)，創(chuàng)造大量就業(yè)機(jī)會(huì)，有著一個(gè)顯著的“乘數(shù)效應(yīng)”，成為城市經(jīng)濟(jì)發(fā)展的助推器之一。北京是中國主要的展覽中心， 2020 年正式實(shí)施會(huì)展業(yè)戰(zhàn)略發(fā)展，北京發(fā)起的一個(gè)旅游和展覽業(yè)的發(fā)展計(jì)劃，提出在北京加快會(huì)展業(yè)的發(fā)展，確定總體目標(biāo)就是打造北京成為中國的政治，文化，科學(xué)的首位城市，集國際貿(mào)易和經(jīng)濟(jì)，社會(huì)環(huán)境，科技和文化，專業(yè)品牌展覽展示為一體的亞洲主要城市，將會(huì)展業(yè)打造為北京現(xiàn)代服務(wù)業(yè)的支柱產(chǎn)業(yè)。 從我國目前的研究而言，會(huì)展業(yè)是一個(gè)新興服務(wù)行業(yè)。現(xiàn)代化的展覽作為一個(gè)跨區(qū)域之間的聯(lián) 系，城市展示的窗口，在區(qū)域經(jīng)濟(jì)發(fā)展的經(jīng)濟(jì)增長中起到發(fā)展“引擎”和重要的作用。但是隨著越來越多的會(huì)展公司已經(jīng)意識(shí)到，對市場變化和競爭形勢作出快速反應(yīng)、對客戶需求作出迅速反饋，已成為展會(huì)獲取競爭優(yōu)勢的重要手段?，F(xiàn)代會(huì)展業(yè)的競爭已越來越成為基于時(shí)間要素的市場競爭。時(shí)間已經(jīng)和成本、規(guī)模與品質(zhì)一樣，成為影響展會(huì)成功運(yùn)營的基本要素。 國外一些較為成熟的會(huì)展業(yè)發(fā)展，相關(guān)的理論研究出現(xiàn)較早，但也更深入。他們的研究，一般有專業(yè)研究機(jī)構(gòu)和行業(yè)協(xié)會(huì)兩個(gè)主體。專業(yè)研究一般側(cè)重于理論研究工作，為展覽業(yè)收集數(shù)據(jù)與信息。行業(yè)協(xié)會(huì) ，例如 IAEM（國際展覽管理美國協(xié)會(huì)），德國 AUMA（德國展覽委員會(huì)）等，不僅進(jìn)行國內(nèi)展覽業(yè)市場研究項(xiàng)目的設(shè)計(jì)，同時(shí)也與進(jìn)行市場調(diào)研和理論研究的研究機(jī)構(gòu)或大學(xué)合作，提供會(huì)展認(rèn)證服務(wù)和培訓(xùn)會(huì)展專業(yè)人員。國內(nèi)由于現(xiàn)代會(huì)展行業(yè)在中國起步較晚，所以展覽業(yè)研究剛剛開始。國內(nèi)展覽業(yè)研究始于在 1990 年中國農(nóng)業(yè)展覽協(xié)會(huì)組織編寫的《展覽學(xué)概論》。近年來，隨著中國的經(jīng)濟(jì)和文化的快速發(fā)展和國內(nèi)的展覽活動(dòng)的交流日益頻繁。 2020 年以來，相關(guān)的實(shí)踐總結(jié)和理論研究也逐漸增多，展覽理論研究也取得了很大進(jìn)展。 關(guān)鍵詞： 會(huì)展 ；時(shí)間管理；案例分析 Abstract Convention and Exhibition Industry in the modern city is an exhibition pany and exhibition space at the core ， holding all kinds of conferences， exhibitions， festivals and travel incentives to the content， using a large number of hardware infrastructure and soft panion service to attract participants， exhibitors， dealers and the general public to e and Trade Fair ， cultural or tourist of a prehensive industry ， its stimulating and associated lead the development of the industry. Exhibition Industry as both a creation of the industrial supply， while at the same time is a creation of the industry， and demand will be driven by the industry at the exchange of information and knowledge and munication， at the same time the region will also greatly facilitate the munication， logistics， transport， tourism， the hotel food and beverage， mercial services and other industries， to create a lot of employment opportunities， with a significant multiplier effect in the city， and economic development of the booster. Beijing is China39。s major Exhibition Center ， 2020 exhibition will be officially implemented the strategy development， Beijing launched a tourism and development of the Convention and Exhibition Industry in Beijing plans and to make up the development of the Industry Exhibition will be to determine the overall goal is to build Beijing became China39。s political， cultural， scientific， and set the first city international trade and economic， and social environment， science and technology， and culture， and professional brand exhibition in the major Asian cities， will be built at the Beijing modern services for the industry. From our current study， the convention and exhibition industry is an emerging service industries. The modern exhibition as a crosslinks between the region and the city show window， development engine and the important role played in the economic growth of the regional economic development. However, with the growing number of exhibition panies have realized， to respond quickly to changes in the market and petitive situation， the customer needs to make a quick feedback has bee an important means of exhibition to obtain a petitive advantage. Competition in the modern convention and exhibition industry has increasingly bee the petition in the market based on the time factor. The time and cost, scale and quality, will to bee the successful operation of the basic elements of the impact the show. Overseas somewhat maturer can unfold industry the development, the correlation theories research appears early， but is also more thorough. Their research， has the specialized development facility and the profession association two main bodies generally. The specialized research stresses generally on the fundamental research work， for display industry collection data and information. The profession association， for example IAEM (international display manages American Association)， German AUMA (German Display Committee) and so on， not only carries on the domestic display industry marketing research project the design， simultaneously also with carries on the market investigation and study and the fundamental research development facility or the university cooperation， provides can unfold the authentication to serve and to train can unfold the specialist. Because the home the modern age can unfold the profession to start late in China, therefore the display industry research just started. The domestic display industry research began in 1990 Chinese Agriculture Display Association anizes to pile Display Study Introduction. In recent years， was day by day frequent along with China39。s economy and the cultural fast development and the domestic display exchange. Since 2020, the correlation practice summary and the fundamental research gradually have also increased, the display fundamental research has also made the very big progress. Keywords: Exhibition。 time management。 case analysis 第 1章 緒論 背景介紹 項(xiàng)目管理是第二次世界大戰(zhàn)后期發(fā)展起來的重大新管理技術(shù)之一，是指運(yùn)用各種方法、工具以及相關(guān)技能，為滿足或超越項(xiàng)目有關(guān)各方對項(xiàng)目的期望及要求，所開展的各種領(lǐng)導(dǎo)、控制、計(jì)劃以及組織等方面的活動(dòng)。在現(xiàn)代市場經(jīng)濟(jì)中，項(xiàng)目 已經(jīng)成為組織經(jīng)營活動(dòng)的一種典型形式，其應(yīng)用已從最初的建筑施工延展到科學(xué)研究、商業(yè)貿(mào)易、文化教育以及軍事等各個(gè)領(lǐng)域。一個(gè)成功的項(xiàng)目能托起一個(gè)企業(yè)。因此，項(xiàng)目管理工作在全球得到了廣泛重視。 會(huì)展業(yè)是以現(xiàn)代城市中以展覽公司和展覽場地為核心，以舉辦各種形式的會(huì)議，展覽，獎(jiǎng)勵(lì)旅游和節(jié)慶活動(dòng)為內(nèi)容，通過大量的硬件基礎(chǔ)設(shè)施建設(shè)和軟性配套服務(wù)的投入，吸引與會(huì)者，參展商，貿(mào)易商和廣大市民前來經(jīng)貿(mào)洽談，文化或旅游的一個(gè)綜合性產(chǎn)業(yè)，其刺激并帶動(dòng)相關(guān)聯(lián)產(chǎn)業(yè)的發(fā)展。會(huì)展業(yè)既是一個(gè)創(chuàng)造供給的產(chǎn)業(yè)，同時(shí)又是一個(gè)創(chuàng)造需求的產(chǎn)業(yè)，會(huì)展業(yè)帶 動(dòng)了信息和知識(shí)的交流和溝通，同時(shí)也大大促進(jìn)該區(qū)域的通信，物流，運(yùn)輸，旅游，酒店餐飲，商業(yè)服務(wù)和其他行業(yè)，創(chuàng)造大量就業(yè)機(jī)會(huì)，有著一個(gè)顯著的“乘數(shù)效應(yīng)”，成為城市經(jīng)濟(jì)發(fā)展的助推器之一， 會(huì)展業(yè)以回憶和展覽為中心展開各項(xiàng)工作。在這一過程中如果以項(xiàng)目管理的理念貫穿始終，能更好地實(shí)現(xiàn)時(shí)間、范圍、成本和質(zhì)量得有效成果，是會(huì)展組織者能最大限度地實(shí)現(xiàn)會(huì)展的目的。會(huì)展的總體方案是一個(gè)會(huì)展項(xiàng)目的綱領(lǐng)，能為整個(gè)會(huì)展項(xiàng)目指明方向，確立架構(gòu)，它既是項(xiàng)目程度的總結(jié)，也是指導(dǎo)會(huì)展項(xiàng)目開始的基礎(chǔ)，在會(huì)展項(xiàng)目中起著非常關(guān)鍵的作用，而 會(huì)展作為一種涉及到多個(gè)行業(yè)的綜合性大型活動(dòng)，不論會(huì)展活動(dòng)的哪個(gè)環(huán)節(jié)在時(shí)間安排