第林業(yè)企業(yè)市場(chǎng)營(yíng)銷(xiāo)(已修改)
2025-09-09 16:36 本頁(yè)面
【正文】 第七章 林業(yè)企業(yè)市場(chǎng)營(yíng)銷(xiāo) Chapter seven Marketing Management The importance of the marketing management(市場(chǎng)營(yíng)銷(xiāo) ) for forestry products: Can never be overemphasized!! is market? It is the oute(產(chǎn)物 ) of modity economy(商品經(jīng)濟(jì) ) It developed as the development of division of labor in society(社會(huì)分工 ), production of modity(商品生產(chǎn) ) and exchange of modity(商品交換 ). In a limited sense: it is the place and field for modity exchange, . shop, country fair (集市 ). In a broad sense: it is the sum of all the relations between the supply and demand of modity. include visible and invisible (有形的和無(wú)形的 ) From the sense of marketing management: 市場(chǎng) =人口 +購(gòu)買(mǎi)力 (purchasing power)+購(gòu)買(mǎi)欲望 (desire) 2. Forest products market and its characteristics What is forest products market? The sum of the environment and conditions of forest products modity exchange.(林產(chǎn)品商品交換的環(huán)境和條件的總和 ) Another answer: The place and field in which the forestry products modity are exchanged! (林產(chǎn)品商品交換的場(chǎng)所和領(lǐng)域 ) The characteristics of forest products market (1) Supply restriction due to the specialties of forest resource growth, the limitation of forest land …… (2) Wood products supply is regional dependent(區(qū)域性 ) reasons: nature, population, history ect. so: forest resource is not evenly distributed therefore: transportation play big role both in the supply of forestry products market and in the formation of forestry products’ price. (3) Timber price affect the supply and demand level in a relatively slow and less intensive way(價(jià)格對(duì)供求的影響速度和強(qiáng)度較低 ) Means of production(生產(chǎn)資料 ): price unsensitive Means of livelihood(生活資料 ): price sensitive (4) The demand is various an
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