【正文】 注：本報(bào)告 所有 “中國互聯(lián)網(wǎng)用戶”均指“中國互聯(lián)網(wǎng)有效受眾” DCCI 互聯(lián)網(wǎng)數(shù)據(jù)中心 Tel: 861051281009816/822 Fax: 861051281009801 Email: Netguide 《 2020 中國市場(chǎng)品牌消費(fèi)測(cè)量數(shù)據(jù) /BCI 指數(shù)報(bào)告 上半年》 The First half of 2020 China Market Brand and Consumption Measurement Data/BCI Index Report (簡(jiǎn)化摘要 版 Sample Report) DCCI 互聯(lián)網(wǎng)數(shù)據(jù)中心 Data Center of China Inter 注：本報(bào)告 所有 “中國互聯(lián)網(wǎng)用戶”均指“中國互聯(lián)網(wǎng)有效受眾” DCCI 互聯(lián)網(wǎng)數(shù)據(jù)中心 Tel: 861051281009816/822 Fax: 861051281009801 Email: 目 錄 Ⅰ結(jié)論與發(fā)現(xiàn) ................................................................................................................... 4 1報(bào)告結(jié)論 ....................................................................................................................... 4 2關(guān)鍵發(fā)現(xiàn) ....................................................................................................................... 5 Ⅱ 總體概述 .................................................................................................................... 7 1 DCCI BCI 指數(shù)與體系 .................................................................................................... 7 2 DCCI BCI 指數(shù)與歷程 .................................................................................................... 8 Ⅲ 報(bào)告正文 .................................................................................................................... 9 BCI： 1 筆記本電腦市場(chǎng)分析 ............................................................................................ 9 ................................................................................ 9 .............................................................................. 10 ...............................................................................11 BCI： 2 臺(tái)式機(jī)電腦市場(chǎng)分析 .......................................................................................... 12 .............................................................................. 12 .............................................................................. 13 .............................................................................. 14 BCI： 3 手機(jī)市場(chǎng)分析 ..................................................................................................... 15 ......................................................................................... 15 ......................................................................................... 16 ......................................................................................... 17 BCI： 4 MP3 市場(chǎng)分析 .................................................................................................... 18 MP3 品牌占有率分析 ......................................................................................... 18 MP3 品牌預(yù)購度分析 ......................................................................................... 19 MP3 品牌滿意度分 析 ......................................................................................... 20 BCI： 5 MP4 市場(chǎng)分析 .................................................................................................... 21 MP4 品牌占有率分析 ......................................................................................... 21 MP4 品牌預(yù)購度分析 ......................................................................................... 22 MP4 品牌滿意度分析 ......................................................................................... 23 BCI： 6 數(shù)碼相機(jī)市場(chǎng)分析 .............................................................................................. 24 .................................................................................. 24 .................................................................................. 25 .................................................................................. 27 BCI： 7 數(shù)碼攝像機(jī)市場(chǎng)分析 .......................................................................................... 28 .............................................................................. 28 .............................................................................. 29 .............................................................................. 30 BCI： 8 電視機(jī)市場(chǎng)分析 ................................................................................................ 31 ..................................................................................... 31 ..................................................................................... 32 注：本報(bào)告 所有 “中國互聯(lián)網(wǎng)用戶”均指“中國互聯(lián)網(wǎng)有效受眾” DCCI 互聯(lián)網(wǎng)數(shù)據(jù)中心 Tel: 861051281009816/822 Fax: 861051281009801 Email: ..................................................................................... 33 BCI： 9 冰箱市場(chǎng)分析 .................................................................................................... 34 ......................................................................................... 34 ......................................................................................... 35 ......................................................................................... 36 BCI： 10 洗衣機(jī)市場(chǎng)分析 ............................................................................................... 37 分析 .................................................................................... 37 .................................................................................... 38 .................................................................................... 39 BCI： 11 空調(diào)市場(chǎng)分析 .................................................................................................. 40 ....................................................................................... 40 ....................................................................................... 41 ....................................................................................... 43 BCI： 12 化妝品市場(chǎng)分析 ....................