【正文】 ...... 10 ...............................................................................11 BCI： 2 臺式機(jī)電腦市場分析 .......................................................................................... 12 .............................................................................. 12 .............................................................................. 13 .............................................................................. 14 BCI： 3 手機(jī)市場分析 ..................................................................................................... 15 ......................................................................................... 15 ......................................................................................... 16 ......................................................................................... 17 BCI： 4 MP3 市場分析 .................................................................................................... 18 MP3 品牌占有率分析 ......................................................................................... 18 MP3 品牌預(yù)購度分析 ......................................................................................... 19 MP3 品牌滿意度分 析 ......................................................................................... 20 BCI： 5 MP4 市場分析 .................................................................................................... 21 MP4 品牌占有率分析 ......................................................................................... 21 MP4 品牌預(yù)購度分析 ......................................................................................... 22 MP4 品牌滿意度分析 ......................................................................................... 23 BCI： 6 數(shù)碼相機(jī)市場分析 .............................................................................................. 24 .................................................................................. 24 .................................................................................. 25 .................................................................................. 27 BCI： 7 數(shù)碼攝像機(jī)市場分析 .......................................................................................... 28 .............................................................................. 28 .............................................................................. 29 .............................................................................. 30 BCI： 8 電視機(jī)市場分析 ................................................................................................ 31 ..................................................................................... 31 ..................................................................................... 32 注：本報告 所有 “中國互聯(lián)網(wǎng)用戶”均指“中國互聯(lián)網(wǎng)有效受眾” DCCI 互聯(lián)網(wǎng)數(shù)據(jù)中心 Tel: 861051281009816/822 Fax: 861051281009801 Email: ..................................................................................... 33 BCI： 9 冰箱市場分析 .................................................................................................... 34 ......................................................................................... 34 ......................................................................................... 35 ......................................................................................... 36 BCI： 10 洗衣機(jī)市場分析 ............................................................................................... 37 分析 .................................................................................... 37 .................................................................................... 38 .................................................................................... 39 BCI： 11 空調(diào)市場分析 .................................................................................................. 40 ....................................................................................... 40 ....................................................................................... 41 ....................................................................................... 43 BCI： 12 化妝品市場分析 ............................................................................................... 44 .................................................................................... 44 .................................................................................... 45 .................................................................................... 47 附錄 1：機(jī)構(gòu)與合作 ....................................................................................................... 48 附錄 2：范疇與價值 ....................................................................................................... 49 附錄 3：方法與模型 ....................................................................................................... 49 .......................................................................................................... 49 ..................................................................................... 49 機(jī)問卷調(diào)查 .................................................................................. 51 數(shù)據(jù)統(tǒng)計方法 ................................................................................................... 51 描述統(tǒng)計 ............................................................................................... 51 統(tǒng)計校驗 ............................................................................................... 51 交叉分析 ............................................................................................... 52 多選項統(tǒng)計 ............................................................................................ 52 因子分析 ............................................................................................... 52 聚類分析 .........