【正文】 本資 料來自 本資 料來自 寵物佳緣服務(wù)館 創(chuàng)業(yè)計劃書 一、 摘要 ................................................................................................................... 4 1. 公司概況 ............................................................................................................ 4 2. 宗旨 ................................................................................................................... 4 3. 優(yōu)勢 ................................................................................................................... 4 1) 政府機構(gòu)及社會組織合作支持 ................................................................ 4 2) 人才儲備優(yōu)勢 ........................................................................................ 5 3) 行業(yè)優(yōu)勢 ............................................................................................... 5 4. 競爭 ................................................................................................................... 5 5. 管理團隊 ............................................................................................................ 5 6. 財務(wù)預(yù)計 ............................................................................................................ 6 1) 財務(wù)匯報 ............................................................................................... 6 2) 資產(chǎn)負(fù)債表 ............................................................................................ 6 二、 創(chuàng)業(yè)環(huán)境分析 ..................................................................................................... 6 1. 宏觀環(huán)境分析 ..................................................................................................... 6 1) 人口因素 ............................................................................................... 6 2) 經(jīng)濟因素 ............................................................................................... 6 3) 法律政策因素 ........................................................................................ 6 4) 社會文化因素 ........................................................................................ 6 5) 技術(shù)環(huán)境因素 ........................................................................................ 7 2. 行業(yè)環(huán)境分析 ..................................................................................................... 7 1) 行業(yè)競爭對手 ........................................................................................ 7 2) 顧客 ...................................................................................................... 7 3) 供應(yīng)商 ................................................................................................... 7 4) 替代品 ................................................................................................... 7 3. SWOT 分析 ........................................................................................................ 7 1) 優(yōu)勢 ...................................................................................................... 7 2) 劣勢 ...................................................................................................... 7 3) 機會 ...................................................................................................... 8 4) 威脅 ...................................................................................................... 8 三、 產(chǎn)品（服務(wù)）介紹 .............................................................................................. 9 1. 品牌調(diào)性 ............................................................................................... 9 2. 產(chǎn)品的概念 ............................................................................................ 9 3. 產(chǎn)品的市場競爭力 ............................................................................... 10 4. 服務(wù)的市場前景預(yù)測： ........................................................................ 10 5. 產(chǎn)品列表 ............................................................................................. 10 1) 狗狗配種 ............................................................................................. 11 2) 狗狗婚介 ............................................................................................. 11 3) 狗狗美容 ............................................................................................. 11 本資 料來自 6. 服務(wù)宗旨 ............................................................................................. 11 四、 營銷策略 .......................................................................................................... 12 1. 波特五力 模型分析 ............................................................................................ 12 2. 渠道流程 .......................................................................................................... 12 3. 市場推廣策劃 ................................................................................................... 13 1) 市場細分（ S） .................................................................................... 13 2) 選擇目標(biāo)市場 ( T ) ................................................................................ 13 3) 項目定位 ( P )........................................................................................ 13 4. 營銷策略組合 ................................................................................................... 14 1) 促銷策略 ............................................................................................. 14 2) 廣告宣傳策路 ...................................................................................... 15 3) 公關(guān)策略 ............................................................................................. 16 4) 活動策略： .......................................................................................... 17 5) 門店管理 ............................................................................................. 17 2) 活動策略： .......................................................................................... 18 5. 市場推廣效果預(yù)測 ....................