【正文】 I 論子昂金都國際酒店發(fā)展的 SWOT 分析 摘要： 子昂金都國際酒店是射洪首家以四星級標準修建的酒店 ， 而射洪作為二級城市遂寧的一個縣城 ， 修建一座 四星級酒店究竟是實時所趨 ， 還是投資方做出的一個逆形勢的錯誤抉擇； 如何利用“首家”這個先天優(yōu)勢 ， 避免由“首家”帶來的種種困難 ， 該如何 立足市場 ， 選擇 適當?shù)?消費群體 ， 是酒店今后發(fā)展的關(guān)鍵 。本文 通過運用 SWOT 分析法，詳細的分析了子昂金都國際 酒店現(xiàn)在所處的市場環(huán)境 ， 對酒店進行優(yōu)勢、劣勢、機會和威脅 進行了仔細的 分析 ， 并結(jié)合射洪本地市場 ， 對酒店的發(fā)展提出 決策參考 。 關(guān)鍵詞： 市場分析 SWOT 分析 市場定位 發(fā)展策略 II SWOT Analysis of Ziang Golden City International Hotel Abstract: The Ziang Waldo Hotel is built by the the Shehong first fourstar standard hotel, while shehong as one of the two cities Suining the county, the construction of a four star hotel is what realtime trend, or the investment made bywrong choice of an inverse situation。 how to use the inherent advantages of the first to avoid the difficulties brought about by the first, and how based on the market, selecting the appropriate consumer groups, the key to future development of the hotel. SWOT theory of system on the basis of detailed description of the hotel is now the market environment, the hotel advantages, disadvantages, opportunities and threats carried out a detailed analysis, and to bine shehong local market, the development of the hotel The proposed decisionmaking reference. Key words: Market Analysis。 SWOT Analysis of the Development。 Strategy of Market Positioning。 Development Strategy III 目錄 .............................................................................................................................. 1 ....................................................................................... 1 市場環(huán)境分析 .......................................................................................................... 1 企業(yè)形象分析 .......................................................................................................... 1 產(chǎn)品分析 ................................................................................................................. 2 競爭分析 ................................................................................................................. 2 消費群體分析 .......................................................................................................... 3 分析 ................................................................................................................... 3 分析法概述 .................................................................................................... 3 外部環(huán)境分析 ................................................................................................... 3 內(nèi)部環(huán)境分析 ................................................................................................... 4 子昂金都國際酒店的 SWOT 分析 .............................................................................. 4 優(yōu)勢 ................................................................................................................ 4 劣勢 ................................................................................................................ 5 機會 ................................................................................................................ 7 威脅 ................................................................................................................ 8 的策略建議 ..................................................................................... 11 打造一流的硬件設