【正文】 1 169。 1998 Arthur Andersen. All rights reserved. 169。 1998 Arthur And rsen. All rights reserved. Strategic Planning Training Session 1 January 22, 1998 1:30 5:00 pm Chow Sang Hoe Senior Manager, Kuala Lumpur 2 169。 1998 Arthur Andersen. All rights reserved. 169。 1998 Arthur And rsen. All rights reserved. ? Introduction ? Strategic Planning What is it? ? Arthur Andersen Strategic Planning Methodology ? Case Study Exercise Agenda for Day 1 ? Case Study (continue) ? Latest thinking in Strategy ? Corporate Strategy for Asian Conglomerates ? Selling Strategy work today Agenda for Day 2 Agenda 3 169。 1998 Arthur Andersen. All rights reserved. 169。 1998 Arthur And rsen. All rights reserved. A systematic process to develop business strategies to enhance petitive position What is Strategic Planning? 4 169。 1998 Arthur Andersen. All rights reserved. 169。 1998 Arthur And rsen. All rights reserved. ? … to know where you are NOW ? …to determine where you want to GO ? …to formulate STRATEGIES to get there Why Plan? 5 169。 1998 Arthur Andersen. All rights reserved. 169。 1998 Arthur And rsen. All rights reserved. STRATEGIC TACTICAL OPERATIONAL Strategic Plan Evaluation Action Goals amp。 Objectives 3 Year Rolling Budget (revised every 6 months) Detailed Operational Plans ? Plans/actual ? Units of work 5 Year Tactical Plan Periodic Reporting ? Financial results ? Key Performance Indicators Integrated Planning Cycle 6 169。 1998 Arthur Andersen. All rights reserved. 169。 1998 Arthur And rsen. All rights reserved. ? Introduction ? Strategic Planning What is it? ? Arthur Andersen Strategic Planning Methodology ? Case Study Exercise Agenda for Day 1 ? Case Study (continue) ? Latest thinking in Strategy ? Corporate Strategy for Asian Conglomerates ? Selling Strategy work today Agenda for Day 2 Agenda 7 169。 1998 Arthur Andersen. All rights reserved. 169。 1998 Arthur And rsen. All rights reserved. VISION o Define longterm direction MISSION o Nature and purpose of the anisation o Reflect beliefs, values, priorities amp。 aspirations GOALS o Describe what and when results should be achieved STRATEGIES o Express roadmap to take o Act as guidelines to develop the Action Plans ACTION PLANS o Who will do what? By when? o Tasks to perform in order to achieve goals o Monitor the progress of the implementation STRATEGIES VISION GOALS MISSION Strategic Framework ACTION PLANS 8 169。 1998 Arthur Andersen. All rights reserved. 169。 1998 Arthur And rsen. All rights reserved. External Analysis Project Organisation Preliminary Direction Setting Set Business Objectives Strategy Formulation Develop Action Plan Internal Analysis Phase 1 Phase 2 Phase 3 Phase 4 Phase 5 Phase 6 Phase 7 Organise amp。 Plan Gather amp。 Analyse Data Develop Strategy amp。 Action Plan Strategic Planning Methodology 9 169。 1998 Arthur Andersen. All rights reserved. 169。 1998 Arthur And rsen. All rights reserved. ? Define project scope ? Establish management support and involvement ? Define timetable, responsibility and resources ? Train project personnel ? Interview senior management ? Determine role of consultants,major tasks and deliverables ? Form project steering mittee ? Determine staffing requirements Objectives Major Activities Phase 1: Project Organisation 10 169。 1998 Arthur Andersen. All rights reserved. 169。 1998 Arthur And rsen. All rights reserved. Key Deliverables ? Conduct project orientation for team ? Conduct orientation for client team members and project coordinators ? Communicate planning process and objectives to management and staff ? Project Workplan and timetable ? Team orientation meeting ? Client kick off meeting ? Management letter to municate project anisation Major Activities (cont’) Phase 1: Project Organisation 11 169。 1998 Arthur Andersen. All rights reserved. 169。 1998 Arthur And rsen. All rights reserved. ? Establish management consensus regarding project direction ? Focus on most important issues for detailed analysis ? Construct analytical framework for next phases ? Review current mission, strategies and assumptions ? Conduct high level review of industry and anization Objectives Major Activities Phase 2: Preliminary Direction Setting 12 169。 1998 Arthur Andersen. All rights reserved. 169。 1998 Arthur And rsen. All rights reserved. Key Deliverables ? Determine preliminary strategy/ planning issues ? Select problem solving framework and develop detailed research and analysis plans ? Industry and Company structure models (. Five Forces, Value Chain) ? Summary of key issues ? Issue analysis worksheets Major Activities (cont’) Phase 2: Preliminary Direction Setting 13 169。 1998 Arthur Andersen. All rights reserved. 169。 1998 Arthur And rsen. All rights reserved. Issue Tree Framework ? To depose a problem, identify its ponents parts, then raise issues about each part ? The pyramid, when turned sideways, bees as issue tree for raising issues and hypothesizing causes and solutions Issue Sub Issue Sub Issue More Sub Issue More Sub Issue Sub Issue Sub Issue Issue More Sub Issue More Sub Issue 14 169。 1998 Arthur Andersen. All rights reserved. 169。 1998 Arthur And rsen. All rights reserved. ? The issue tree can help us