【正文】 ********有限責(zé)任公司 年產(chǎn)白冰 5 千噸、凈菜 1 萬噸農(nóng)產(chǎn)品加工項(xiàng)目 可行性研究報(bào)告 建 設(shè) 性 質(zhì) ： 新 建 項(xiàng)目申報(bào)單位： ********有限責(zé)任公司 項(xiàng)目申報(bào)日期：二○ 一 ○年 六 月 二十二 日 目 錄 第一章 總 論 ..................................................................................................................... 1 一、項(xiàng)目提要 ..................................................................................................................... 1 項(xiàng)目名稱 ................................................................................................................ 1 建設(shè)性質(zhì) ................................................................................................................ 1 項(xiàng)目建設(shè)單位、法人代表、所有制形式 ................................................................ 1 建設(shè)地點(diǎn)、規(guī)模、期限及建設(shè)內(nèi)容 ........................................................................ 1 項(xiàng)目申報(bào)單位及法人代表（或負(fù)責(zé)人） ................................................................ 2 投資規(guī)模及資金構(gòu)成 ............................................................................................. 2 資金籌措 ................................................................................................................ 2 主要技術(shù)經(jīng)濟(jì)指標(biāo) ................................................................................................. 2 項(xiàng)目輻射范圍及帶動能力 ...................................................................................... 3 二、可行性研究報(bào)告編制依據(jù) ............................................................................................ 4 三、綜合評價(jià)和論證結(jié)論 ................................................................................................... 4 綜合評價(jià) ................................................................................................................ 4 論證結(jié)論 ................................................................................................................ 5 四、存在的問題與建議 ....................................................................................................... 5 第二章 項(xiàng)目背景及必要性 ................................................................................................ 6 一、項(xiàng)目建設(shè)背景 .............................................................................................................. 6 二、項(xiàng)目區(qū)農(nóng)業(yè)產(chǎn)業(yè)化經(jīng)營發(fā)展現(xiàn)狀 ................................................................................. 8 三、項(xiàng)目建設(shè)的必要性及目的意義 .................................................................................... 9 第三章 建設(shè)條件 ................................................................................................................12 一、項(xiàng)目區(qū)概況 .................................................................................................................12 地理位置及區(qū)域范圍 ............................................................................................12 自然資源狀況 .......................................................................................................12 社會經(jīng)濟(jì)狀況 .......................................................................................................13 項(xiàng)目關(guān)聯(lián)產(chǎn)業(yè)的發(fā)展現(xiàn)狀 .....................................................................................15 項(xiàng)目建設(shè)地點(diǎn)選擇 ................................................................................................16 二、項(xiàng)目實(shí)施的有利條件 ..................................................................................................17 政策環(huán)境 ...............................................................................................................17 資源優(yōu)勢 ...............................................................................................................17 市場優(yōu)勢 ...............................................................................................................18 科技開發(fā)能力 .......................................................................................................18 基礎(chǔ)設(shè)施條件 .......................................................................................................19 三、主要障礙因素及解決方案 ...........................................................................................19 主要障礙因素 .......................................................................................................19 解決方案 ...............................................................................................................20 第四章 建設(shè)單位基本情況 ......................................................................................................21 一、項(xiàng)目建設(shè)單位概況 ......................................................................................................21 二、研發(fā)能力 ....................................................................................................................22 三、企業(yè)財(cái)務(wù)狀況 .............................................................................................................22 第五章 市場分析與銷售方案 ..................................................................................................23 一、市場分析 ....................................................................................................................23 產(chǎn)品市場供求現(xiàn)狀 ................................................................................................23 產(chǎn)品市場前景分析 ................................................................................................23 項(xiàng)目產(chǎn)品的市場競爭優(yōu)勢 .....................................................................................24 二、產(chǎn)品生產(chǎn)及銷售方案 ..................................................................................................25 三、銷售策略和營銷模式 ..................................................................................................25 第六章 項(xiàng)目建設(shè)方 案 .............................................................................................................26 一、 建設(shè)任務(wù)和規(guī)模 ...................................................................................................26 二、項(xiàng)目規(guī)劃和布局 ............