特色t恤創(chuàng)業(yè)計(jì)劃書(已修改)
2025-01-17 03:59 本頁(yè)面
【正文】 特色T恤創(chuàng)業(yè)計(jì)劃書前言 隨著“90后”一個(gè)主宰未來的消費(fèi)群體崛起，他們吸引著整個(gè)社會(huì)關(guān)注的目光。這個(gè)群體充滿沖勁十足的朝氣，與眾不同的個(gè)性，以及“樂意時(shí)尚，崇尚科技”的精神。中國(guó)的年輕一代在文化觀念上也越來越自我化，注重個(gè)人生活品質(zhì)的提高，追求自由主義精神。而風(fēng)靡國(guó)外已經(jīng)幾十年的T恤文化進(jìn)入中國(guó)后，以其獨(dú)立、彰顯個(gè)性、表達(dá)主張的自由理念，受到了1835歲，熱愛生活、富有個(gè)性的都市青年熱烈追捧！ 而“90后”這樣一個(gè)消費(fèi)群體的崛起，這樣一個(gè)巨大的個(gè)性化消費(fèi)的市場(chǎng)需求缺口，而個(gè)性T恤DIY正是將這種充分滿足個(gè)性化消費(fèi)需求理念貫徹到底一個(gè)新興行業(yè)（對(duì)中國(guó)而言），因此，各式各樣的個(gè)性T恤DIY店就如雨后春筍般繁榮起來。同時(shí)由于個(gè)性T恤DIY的制作相對(duì)投入較低，技術(shù)相對(duì)簡(jiǎn)單，因此其在全國(guó)普及的速度相當(dāng)快，在全國(guó)大中型城市均能發(fā)現(xiàn)它的身影。目錄 項(xiàng)目簡(jiǎn)介.............................................1 ...........................................................1 ...........................................................1 ...........................................................2 .........................................................2 創(chuàng)業(yè)環(huán)境分析 ........................................3 ........................................................3 ..................................................3 ...............................................4 ...................................................4 市場(chǎng)分析.............................................5 ............................................................5 ..........................................................5 SWOT分析...........................................................5 ............................................................7 營(yíng)銷策略 ............................................7 ......................................................7 .....................................................7 .....................................................8 —4P分析....................................................9 .............................................................9 ............................................................10 ............................................................10 ............................................................10 .........................................................14 ......................................................14 ..........................................................14 ......................................................15 .........................................................16 發(fā)展計(jì)劃............................................16 .......................................................16 .......................................................17 .......................................................17 企業(yè)組織............................................18 店長(zhǎng)...............................................................18 行政人事部.........................................................19 ...........................................................20 .........................................................21 ...........................................................23 財(cái)務(wù)................................................25 .......................................................25 ...............................................25 .................................................26 .......................................................27 ...........................................28 .....................................................28 .....................................................30 風(fēng)險(xiǎn)................................................30 ...........................................................30 ...........................................................32編號(hào)：時(shí)間：2021年x月x日書山有路勤為徑，學(xué)海無涯苦作舟頁(yè)碼：第34頁(yè) 共39頁(yè)一、項(xiàng)目簡(jiǎn)介 還在為千篇一律的T恤而厭煩嗎？還在為
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