創(chuàng)造競(jìng)爭(zhēng)優(yōu)勢(shì)(ppt16)-經(jīng)營(yíng)管理(已修改)
2025-08-23 21:31 本頁(yè)面
【正文】 Creating Competitive Advantage 創(chuàng)造競(jìng)爭(zhēng)優(yōu)勢(shì) 18 1 Objectives 目標(biāo) ? Learn how to understand petitors as well as customers via petitor analysis. ? Learn the fundamentals of petitive marketing strategies based on creating value for customers. ? Realize the need for balancing customer and petitor anizations in order to bee a truly marketcentered anization. ? 解釋怎樣通過(guò)競(jìng)爭(zhēng)分析理解競(jìng)爭(zhēng)對(duì)手和消費(fèi)者。 ? 解釋基于為顧客創(chuàng)造價(jià)值的競(jìng)爭(zhēng)營(yíng)銷策略的基礎(chǔ)。 ? 認(rèn)識(shí)平衡消費(fèi)者和競(jìng)爭(zhēng)組織的需求，以形成真實(shí)的市場(chǎng)中心組織。 18 2 ? Has dominated the chip industry ? Success is directly related to Intel’s petitive strategy ? Strategy focuses on superior value and product leadership ? Heavy focus on product and advertising innovation and Ramp。D investments ? Changing market needs have challenged Intel to adapt ? Intel is now capitalizing on the Inter Intel 因特爾 Case Study 案例研究 18 3 Definition 定義 ? Competitive Advantage ? An advantage over petitors gained by offering consumers greater value than petitors offer. ? 競(jìng)爭(zhēng)優(yōu)勢(shì) ? 超過(guò)競(jìng)爭(zhēng)對(duì)手的優(yōu)勢(shì)，通過(guò)向消費(fèi)者提供更大價(jià)值，或者使用低價(jià)，或者提供適合高價(jià)格的更多利益來(lái)獲得。 18 4 Definition 定義 ? Competitive Analysis ? The process of identifying key petitors。 assessing their objectives, strategies
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