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奧迪心之旅改進提升,第三頁,共十二頁。,2011年奧迪心之旅活動排期,時間計劃:7月-9月,夏季“消夏之旅”,冬季“冰雪體驗”,時間計劃:12月-2012年1月,第四頁,共十二頁。,2011奧迪心之旅核心板塊,第五頁,共十二頁。,奧迪心之旅,2011年奧迪區(qū)域及經(jīng)銷商市場工作指導(dǎo),第六頁,共十二頁。,Overview Audi soul trip is Audi brand strive to create a large user experience activities. Activities include the factory, tryout driving and riding, brand experience, special cultural experience and so on four modules. By inviting the important customer to changchun headquarters experience leading technology, consummate craft Audi with superior quality, deepening to Faw Volkswagen company car culture, made the car concept Audi understanding, experience with good service concept. Objective Frame a bridge between the customer39。s and Audi , cultivating brand loyalty.