旅游管理專(zhuān)業(yè)文獻(xiàn)翻譯中英文對(duì)照-文庫(kù)吧
2025-11-02 03:57 本頁(yè)面
【正文】 夠以產(chǎn)品或服務(wù)的形式滿(mǎn)足特定的公司。這些公司根據(jù)目標(biāo)市場(chǎng)制定營(yíng)銷(xiāo)活動(dòng)，以最有效地促進(jìn)其產(chǎn)品和服務(wù)。 吸取后者觀念，古德里奇 （ 1993 年，在大廳， 2021 年英文版）指出，健康旅游的概念表明，至少有兩個(gè)對(duì)客戶(hù)市場(chǎng)細(xì)分的方法。在健康的基礎(chǔ)上提出的人的各種痛苦和疾病，如高膽固醇和肥胖癥 ，誰(shuí)將會(huì)成為 “健康市場(chǎng)” 的核心 。一個(gè)次要群體，呼吁人們保持健康的面貌。 此外，一部分后者的看法是，目的地或酒店和度假村滿(mǎn)足高收入人士能負(fù)擔(dān)的醫(yī)療服務(wù)的高價(jià)格。 因此，替代 品 和傳統(tǒng)醫(yī)藥產(chǎn)品能夠 為當(dāng)?shù)睾屯鈬?guó)游客 提供額外的醫(yī)療選擇 。 此外，還有一個(gè)關(guān)于溫泉模式是關(guān)系到婦女對(duì)保健和美容的渴望。無(wú)可否認(rèn)，溫泉超過(guò) 50%是女性群體，她們是水療市場(chǎng)的核心。 不過(guò)，男人也 開(kāi)始接受水療治療的概念，這可以表明，用一個(gè)溫泉療法尋求越來(lái)越多的男性的認(rèn)同，截止到 2021年 6月這一年還有約 13萬(wàn)人或 29%的水療群體（麥克尼爾和 Ragins， 2021）。 因此，我們可以預(yù)測(cè)，婦女不是 唯一看起來(lái)最好的目標(biāo)群體 。 溫泉行業(yè)正在利用一切機(jī)會(huì)打入新市場(chǎng)并與治療充分結(jié)合，項(xiàng)目和產(chǎn)品區(qū)分具體年齡和性別。麥卡德?tīng)栒f(shuō)，年輕人由于其可支配收入和不斷變化的對(duì)皮膚護(hù)理 的 需要 ， 正在成為的水療中心理想的客戶(hù)。同時(shí)，在溫泉行業(yè)都 深知年輕人消費(fèi)習(xí)慣，知道這是個(gè)大目標(biāo)群體，是社會(huì)發(fā)展與強(qiáng)大的動(dòng)力，是被追求的一個(gè)巨大市場(chǎng)。 上述概念已經(jīng)顯示出利潤(rùn)領(lǐng)域在增加，水療目的地正在對(duì)相應(yīng)趨勢(shì)和新的目標(biāo)市場(chǎng)進(jìn)行變動(dòng)，可能會(huì)引起溫泉旅游利潤(rùn)增加的現(xiàn)象。 外文原文 The SPA market In this section we will be discussing how we interpret the spa market at the present time, and what varieties of spas are available in today’s era ,as well as who the target market is for this industry. We might agree that for many years it was popular for hotels to provide the guests with proper fitness facilities .Thereafter the guests started to require more and have higher demands, which resulted that the hotels started to build spa facilities. Hall (2021) stated that the spa tourism concept has considerably been broadened out to include resorts that are not based on hot springs but instead focused on other natural resource attributes such as the climate. Thus, a health spa at a resort has bee an important feature for a growing number of today’s travelers. According to Monteson and Singer (2021) a definition of a resort is a place where guests visit for recreation, health and pleasure. Moreover, the location is very important and resorts can be found on places such as beaches, mountains, lakes, tropical settings or in areas that offer outdoor facilities for recreation and sports, such as golf skiing, tennis, and others. Monteson and Singer (2021) identified two types of resort based spas, the “resort spa” and the “destination spa” or spa resort. At the destination spa, everyone at the property is there for a spa vacation and the outside “temptations” such as nonspa cuisine, alcohol, etc are usually nonexistent. Thus, the guests at destination spas usually participate in a programme based exercise, healthy eating and spa services such as massage, facials and various body/bath services. Conversely, at the resort spa the guests may not only “spa” but can also participate in other recreational and social activities typically available in a destination resort. Arguably, in order to add a spa to the mix of facilities, this might build up a destination’s average rate and RevPAR (revenue per available room). According to Monteson and Singer (2021), when adding a spa to a resort and to make it tangible as well as an intangible asset, it must be properly conceived, themed, programmed, designed, marketed and managed. Moreover, it is clearly shown that the health tourism provides and opportunity for the reassessment and modernisation of existing faci
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