年江蘇泰州項(xiàng)目房地產(chǎn)市場(chǎng)調(diào)研及定位報(bào)告-文庫(kù)吧
2024-11-14 03:34 本頁(yè)面
【正文】 ........................................................................ 38 第四部分 市場(chǎng)定位分析 ................................................................................................. 44 一、地塊位置 ................................................................................................... 44 二、 SWOT分析 .................................................................................................. 44 三、開(kāi)發(fā)區(qū)地塊周邊位置圖 .............................................................................. 46 四、開(kāi)發(fā)區(qū)地塊內(nèi)部環(huán)境 ................................................................................. 47 五、開(kāi)發(fā)區(qū)地塊交通條件及地塊北側(cè)現(xiàn)狀 ......................................................... 47 六、開(kāi)發(fā)區(qū)地塊外部環(huán)境 ................................................................................. 48 第二章 開(kāi)發(fā)區(qū)地塊市場(chǎng)定位 ................................................................................... 48 一、定位策略 ................................................................................................... 48 二、產(chǎn)品定位 ................................................................................................... 49 三、客戶定位 ................................................................................................... 50 客戶來(lái)源及構(gòu)成 .......................................................................................... 50 購(gòu)買(mǎi)目的 .................................................................................................... 51 購(gòu)買(mǎi)偏好 .................................................................................................... 51 3 四、價(jià)格策略 .......................................................................................................... 52 ............................................................................................................. 52 ............................................................................................... 52 ...................................................................................................... 52 五、銷(xiāo)售策略 .......................................................................................................... 53 ............................................................................................... 53 ...................................................................................................... 53 ...................................................................................................... 53 第五部分 財(cái)務(wù)分析 ........................................................................................................ 54 一、收入 ........................................................................................................................ 54 二、成本 ........................................................................................................................ 54 ..................................................
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