【正文】 project. Hope to provide system, beneficial reference and help to the development of insurance intermediary business. Key words: Insurance Intermediate . Profit Model . Quantitative Standard . Core Competitiveness 目 錄 摘 要 ..................................................................................................................................i Abstract ..............................................................................................................................ii 1 緒論 ..................................................................................................................................1 研究的背景及意義 ................................................................................................1 研究的目標(biāo)和內(nèi)容 ................................................................................................2 研究目標(biāo) .....................................................................................................2 研究?jī)?nèi)容 .....................................................................................................2 研究思路 ................................................................................................................3 2 國(guó)內(nèi)外保險(xiǎn)業(yè)及中介業(yè)發(fā)展現(xiàn)狀與趨勢(shì) ......................................................................4 國(guó)外保險(xiǎn)業(yè)及中介業(yè)發(fā)展的現(xiàn)狀 ........................................................................4 英國(guó)保險(xiǎn)中介市場(chǎng) .....................................................................................4 美國(guó)保險(xiǎn)中介市場(chǎng) .....................................................................................4 德國(guó)保險(xiǎn)中介市場(chǎng) .....................................................................................4 印度保險(xiǎn)中介市場(chǎng) .....................................................................................5 國(guó)內(nèi)保險(xiǎn)業(yè)及中介業(yè)發(fā)展的現(xiàn)狀 ........................................................................5 國(guó)內(nèi)保險(xiǎn)業(yè)市場(chǎng)狀況 .................................................................................5 國(guó)內(nèi)保險(xiǎn)中介業(yè)發(fā)展現(xiàn)狀 .........................................................................6 保險(xiǎn)中介業(yè)的發(fā)展趨勢(shì) ........................................................................................7 產(chǎn)銷分離的發(fā)展趨勢(shì) .................................................................................7 保險(xiǎn)中介行業(yè)發(fā)展風(fēng)向標(biāo) .........................................................................9 3 組建全國(guó)性保險(xiǎn)中介公司的公司內(nèi)部結(jié)構(gòu)構(gòu)想 ........................................................11 公司總體發(fā)展規(guī)劃及中長(zhǎng)期發(fā)展目標(biāo) ..............................................................11 公司組織結(jié)構(gòu)的構(gòu)想 ..........................................................................................12 公司人員構(gòu)成安排規(guī)劃 ......................................................................................13 總公司人員構(gòu)成安排 ...............................................................................13 分支機(jī)構(gòu)設(shè)立及人員配備 .......................................................................13 公司核心制度設(shè)計(jì)及公司文化培育 ..................................................................14 公司核心制度設(shè)計(jì) ...................................................................................14 公司優(yōu)秀人才戰(zhàn)略與公司文化建設(shè) .......................................................14 ........................................................................................................17 影響保險(xiǎn)中介公司發(fā)展的因素 ..........................................................................17 公司具體運(yùn)作策略的規(guī)劃 ..................................................................................18 市場(chǎng)定位 ...................................................................................................18 供應(yīng)商及產(chǎn)品策略 ...................................................................................18 競(jìng)爭(zhēng)策略 ...................................................................................................19 市場(chǎng)營(yíng)銷策略 ...........................................................................................19 激勵(lì)機(jī)制 ...................................................................................................20 具體運(yùn)行模式的可行性分析 ..............................................................................21 全國(guó)性銷售平臺(tái)的可行性分析 ...............................................................22 獨(dú)立理財(cái)顧問制度可行性分析 ...............................................................22 5 公司盈利模式及財(cái)務(wù)可行性分析 ................................................................................25 公司盈利模式可行性分析 ..................................................................................25 公司財(cái)務(wù)分析可行性研究 ..................................................................................26 公司首年度預(yù)期 .......................................................................................26 公司第二年度預(yù)期 ...................................................................................27 公司本部第三年度預(yù)期 ...........................................................................29 地市戰(zhàn)略合作公司首年預(yù)期 ...................................................................31 效益評(píng)價(jià) ..............................................................................................................31 經(jīng)濟(jì)效益評(píng)價(jià) ...........................................................................................31 社會(huì)效益評(píng)價(jià) ...........................................................................................32 風(fēng)險(xiǎn)控制措施及退出機(jī)制 ..................................................................................32 風(fēng)險(xiǎn)控制措施 ...........................................................................................32 退出機(jī)制 ...................................................................................................33 6 結(jié)論與展望 ....................................................................................................................34 參考文獻(xiàn) ...........................................................................................................................36 致 謝 ......................