【正文】 ....... 2 一、宏觀經(jīng)營環(huán)境分析 ......................................................................................... 2 二、五星級酒店市場分析 ..................................................................................... 3 三、酒店行業(yè)研究結(jié)論和投資策略 ..................................................................... 5 目 錄 ............................................................................................................................ 8 第一章、本研究報告概況 ......................................................................................... 10 一、市場研究的背景 ........................................................................................... 10 實現(xiàn)酒店投資和運營的協(xié)調(diào)發(fā)展 ................................................................. 10 2020 年第一季度市場研究報告重點 ............................................................ 10 二、研究體系（體 、面、線、點） ................................................................... 10 三、九大常見問題 ............................................................................................... 11 四、研究意義 ....................................................................................................... 11 第二章、宏觀經(jīng)濟(jì)環(huán)境研究 ..................................................................................... 12 一、世界經(jīng)濟(jì) ....................................................................................................... 12 世界經(jīng)濟(jì)發(fā)展回顧 ......................................................................................... 12 世界經(jīng)濟(jì)發(fā)展現(xiàn)狀 ......................................................................................... 13 世界經(jīng)濟(jì)發(fā)展預(yù)測 ......................................................................................... 13 二、中國經(jīng)濟(jì) ....................................................................................................... 15 中國經(jīng)濟(jì)發(fā)展回顧 ......................................................................................... 15 中國經(jīng)濟(jì)發(fā)展現(xiàn)狀 ......................................................................................... 22 中國經(jīng)濟(jì)發(fā)展展望 ......................................................................................... 24 三、宏觀經(jīng)濟(jì)研究小結(jié) ....................................................................................... 27 第三章、酒店關(guān)聯(lián)行業(yè)研究 ..................................................................................... 28 一、旅游業(yè) ........................................................................................................... 28 旅游業(yè)發(fā)展回顧 ............................................................................................. 28 旅游業(yè)發(fā)展現(xiàn)狀 ............................................................................................. 29 旅游業(yè)發(fā)展展望 ............................................................................................. 31 二、房地產(chǎn)業(yè) ....................................................................................................... 33 房地產(chǎn)業(yè)發(fā)展回顧 ......................................................................................... 33 房地產(chǎn)業(yè)發(fā)展現(xiàn)狀 ......................................................................................... 34 房地產(chǎn)業(yè)發(fā)展展望 ......................................................................................... 36 第四章、酒店行業(yè)研究 ............................................................................................. 37 一、酒店行業(yè)回顧 ............................................................................................... 37 世界酒店產(chǎn)業(yè)發(fā)展歷程 ................................................................................. 37 金茂集團(tuán)酒店 行業(yè)及 市場研究報告 第 9 頁 中國酒店業(yè)發(fā)展歷程 ..................................................................................... 37 酒店行業(yè)產(chǎn)品細(xì)分 ......................................................................................... 39 中國酒店產(chǎn)業(yè)市場規(guī)模和市場競爭主體 ..................................................... 40 星級酒店供給 狀況 ......................................................................................... 41 星級酒店收入狀況 ......................................................................................... 43 星級酒店盈利狀況 ......................................................................................... 45 五星級酒店供給情況 ..................................................................................... 45 五星級酒店區(qū)域分布 ..................................................................................... 48 1經(jīng)濟(jì)型酒店發(fā)展?fàn)顩r ................................................................................... 49 1酒店管理公司發(fā)展?fàn)顩r ............................................................................... 49 二、酒店行業(yè)屬性 ............................................................................................... 50 酒店行業(yè)供求結(jié)構(gòu) ......................................................................................... 50 酒店產(chǎn)業(yè)周期 ................................................................................................. 51 酒店行業(yè)周期波動小結(jié)： ................................................................................... 53 重大事件和重大經(jīng)濟(jì)觸底 ............................................................................. 53 酒店產(chǎn)業(yè)集中度 ............................................................................................. 53 酒店行業(yè)盈利結(jié)構(gòu) ......................................................................................... 54 五星級酒店客源結(jié)構(gòu) ..................................................................................... 55 酒店投資企業(yè)關(guān)鍵成功要素 ......................................................................... 56 產(chǎn)品和服務(wù) ..................................................................................................... 58 需求關(guān)鍵因素 ............................................................................................... 59 三、酒店行業(yè)投資分析 ....................................................................................... 59 物業(yè)增值模式：資產(chǎn)增值帶來投資收益 ..................................................... 59 延長產(chǎn)業(yè)鏈?zhǔn)潜仨毜倪x擇 .......................................