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ore business focus ? Transformed business design ? Additional dollars invested in highervalue projects 4 IBM Global Services Strategic Outsourcing 169。 2023 IBM Corporation IBM Strategic Outsourcing Strategic outsourcing positively impacts shareholder value. Our research suggests the difference is in the order of % above the individual sector average and % above the overall FTSE 100. Source: Man Chambers, Outsourcing in the FTSE 100: The Definitive Study Evidence shows that IT outsourcing has a discernible positive impact on share prices. A study of 27 panies undertaking large IT outsourcing initiatives indicates an average gain in shareholder value of % over and above the general market trend. Source: Stern Stewart, IT Outsourcing and Shareholder Value Why outsource? To increase shareholder value... 5 IBM Global Services Strategic Outsourcing 169。 2023 IBM Corporation IBM Strategic Outsourcing Cost Revenue Customer Efficiency Growth Satisfaction Source: 2023 SO Market Insights study, Mercer Management Consulting 300 interviews with senior executives Senior Executive Priorities 6 IBM Global Services Strategic Outsourcing 169。 2023 IBM Corporation IBM Strategic Outsourcing Substantial market growth over last five years。 growth anticipated at 9% through 2023. IBM is a market share leader. Source: GMV 2H03 The Marketplace arkMarket Opportunity Customers Top two business priorities cost efficiency and revenue growth Servicessavvy customers。 increasing 3rd party involvement Sophisticated marketplace (customers, suppliers) CIOs playing a strong role in outsourcing decision making Increasing interest in On Demand Growing interest/expectation of a collaborative relationship Deals Price pressure – offshore acceptance Competition is fierce More plex deal structures 1 1 61 2 21 3 01 4 1