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2025-02-27 01:04 本頁面
【正文】 ?Know our ‘market’ WHAT WOULD WE DO? : ?Know our ‘market’ ?Understand their needs WHAT WOULD WE DO? : ?Know our ‘market’ ?Understand their needs ?Know the petition WHAT WOULD WE DO? : ?Know our ‘market’ ?Understand their needs ?Know the petition ?Understand your point of difference by Colin Trask, contributor * ? 03 Jan 2023 Although the number is dwindling, there are those who recall the days of milkmen, gas station attendants and bank tellers. Now, we take care of most of those jobs ourselves, and seem happy to do it. There are few areas of our economy that haven’t been touched by the growing selfservice industry. And, it’s not something that’s being forced on the customer by budget cuts and lower overhead. More and more people just prefer to do it themselves. What has transformed the shopper’s mindset from a desire to be waited on to a desire to serve himself? Peter Honebein has made it his business to find out. As a learning psychologist and instructional designer, he has accumulated 10 years experience designing software products and training programs for customers and employees. Along with Roy Cammarano, he has written Creating DoItYourself Customers: How Great Customer Experiences Build Great Companies. Honebein sees the selfservice industry drawing on five types of doityourself customers. The first is the transactional customer who is willing to carry out the transaction role of doing business. The next is the traditional customer。 this is the classic DIY kind of guy: he fixes it, builds it and renovates it himself. Third is the
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