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E?: ?Create a destination – drive footfall ?Tell the Brand story ?Better understanding of the Brand ?Encourage loyalty ?Encourage performance RETAIL THEATRE: HOW DO WE DO IT? HOW DO WE DO IT?: ?In storemunication HOW DO WE DO IT?: ?Use athletes as ‘heroes’ HOW DO WE DO IT?: ?Attract engage through visuals HOW DO WE DO IT?: ?Make the Store an interactive experience HOW DO WE DO IT?: ?Make the Store ‘live’ through events HOW DO WE DO IT?: ?Remember the mission RETAIL THEATRE: IS THAT ENOUGH? HOW DO WE DO IT?: ?Our people are true to the brand BRINGING THE BRAND TO LIFE: WHAT WOULD WE DO? WHAT WOULD WE DO? : ?Know our ‘market’ WHAT WOULD WE DO? : ?Know our ‘market’ ?Understand their needs WHAT WOULD WE DO? : ?Know our ‘market’ ?Understand their needs ?Know the petition WHAT WOULD WE DO? : ?Know our ‘market’ ?Understand their needs ?Know the petition ?Understand your point of difference by Colin Trask, contributor * ? 03 Jan 2023 Although the number is dwindling, there are those who recall the days of milkmen, gas station attendants and bank tellers. Now, we take care of most of those jobs ourselves, and seem happy to do it. There are few areas of our economy that haven’t been touched by the growing selfservice industry. And, it’s not something that’s being forced on the customer by budget cuts and lower overhead. More and more people just prefer to do it themselves. What has t