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【正文】 ation –culture/society When considering peration curves, there are a few characteristics to keep in mind: 5 Peration Curves BOS Agenda ?Concept ?Application ?Case example ?Methodology 6 Peration Curves BOS Applications of Peration Curves ?Validating/determining market growth for a new or established product ?Showing precedents for success of a product through existing peration curves ?Predicting the saturation level for a product ?Determining market entry strategy or timing, given the predicted peration of a product ?Determining product management or phaseout, given the speed of new products’ adoption Peration curves can be useful in addressing a series of different strategic questions which arise when new products enter a market. 7 Peration Curves BOS Agenda ?Concept ?Application ?Case example ?Methodology 8 Peration Curves BOS ?In 1994, the National Institutes of Health (NIH) issued a statement confirming that most ulcers are strongly associated with the presence of a bacteria (H. Pylori). While previously, doctors had been advised to treat ulcer symptoms with antisecretory drugs, NIH now remends that ulcer patients with H. Pylori infections also be treated with antibiotics. The new treatment cures not only ulcer symptoms, but the underlying cause of the disease. ?In 1997, a new device was granted a patent by the . Patent Office which will test human breath for the presence of H. Pylori –a blood test for H. Pylori is already on the market –doctors may also test for H. Pylori using tissue samples obtained through endoscopy, a relatively invasive and painful medical procedure ?Our client is considering buying the patent and believes that the breath test technology holds significant advantages over both blood tests and endoscopy –less
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