小企業(yè)管理網(wǎng)考題庫-文庫吧
2025-01-18 13:09 本頁面
【正文】 are with?216。Compare with whom?l similarsized business in same geographical areal business in same or similar industryl Comparisons with industry averages Why do we need to pare with these pany?216。What to pare with?lFinancial： Cash flow, assets, liabilities, stock…lProduction: output, quality, kinds of products…lMarketing : Market share, brand awareness, customer loyalty, customer satisfaction…lHuman Resource: The number of highlevel personnel, the quality of personnel, staff turnover ration…lUse of technology: Advance of production tools, the technology level of products… Unit 3 Effecting factorsEmphasis216。What is business environment?216。Why should we analyze business environment？216。How to analyze business environment？ 216。Constraints and restrictions on business216。Responsibilities and liabilities of ownermanagerWhat is business environment? Business environment is a system posed of a variety of factors which depend on and constrain each other, affecting the business management decisionmaking and production and business activities, including external affecting factors and internal affecting factors. 企業(yè)環(huán)境是指一些相互依存、互相制約的各種因素組成的一個(gè)系統(tǒng)，是影響企業(yè)管理決策和生產(chǎn)經(jīng)營活動(dòng)的各因素的集合。 包括 外部影響因素和 內(nèi)部影響因素 。external affecting factors技術(shù)環(huán)境(techn0logical)經(jīng)濟(jì)環(huán)境(economic)社會文化環(huán)境(socialcultural)政治法律環(huán)境（ political)行業(yè)壽命周期聯(lián)盟者競爭者供應(yīng)者消費(fèi)者行業(yè)競爭結(jié)構(gòu)Small Business Macro affecting factors: Political and legal environment, economic environment, population status, social and cultural environment, technical environment, natural environment. 宏觀影響因素：政治法律環(huán)境、經(jīng)濟(jì)環(huán)境、人口狀態(tài)、社會文化環(huán)境、技術(shù)環(huán)境、自然環(huán)境等。vMeso affecting factors: Industry characteristics, Industry structurev中觀影響因素：行業(yè)特征、市場結(jié)構(gòu)Micro affecting factors: suppliers, petitors, consumers微觀影響因素：供應(yīng)商、競爭對手、消費(fèi)者等。 BackInternal affecting factors Internal affecting factors: anization structure, business culture, recourses, value chain, core petence. 內(nèi)部影響因素：組織結(jié)構(gòu)、企業(yè)文化、資源條件、價(jià)值鏈、 核心能力等 。Why should we analyze business environment？Aims of analyzing business environment:企業(yè)分析外部環(huán)境的 目的 ：216。 Understand what development opportunities the business are facing。? 了解企業(yè)面臨怎樣的發(fā)展機(jī)遇；216。 Understand what challenges and threats the business are facing。? 了解企業(yè)受到哪些方面的挑戰(zhàn)與威脅；216。 What actions need to be done in response to changes of environment?? 企業(yè)需要對哪些方面做出必要的反應(yīng)，以適應(yīng)環(huán)境的變化？v 有人問松下幸之助 “你的經(jīng)營之道是什么 ”？v 他回答： “沒有什么辦法，只不過是看到下雨就打傘，順應(yīng)環(huán)境變化而已 ”。How to analyze business environment？ 政治環(huán)境 （ political）政治、法律、政策、政治事件等社會文化環(huán)境（ social cultural）文化傳統(tǒng)、價(jià)值觀、宗教信仰、社會結(jié)構(gòu)、教育水平、人口變動(dòng)趨勢等技術(shù)環(huán)境 （ technological）技術(shù)創(chuàng)新速度、新技術(shù)的影響、產(chǎn)品壽命周期等經(jīng)濟(jì)環(huán)境 （ economic）經(jīng)濟(jì)指標(biāo)、經(jīng)濟(jì)基礎(chǔ)設(shè)施等Small BusinessPESTMacroCase 某醫(yī)藥公司的 PEST分析 Political ：我國正在建立醫(yī)（院）、藥（房）分離制度和非處方藥的管理制度；新型的社會保障體系將取代傳統(tǒng)的公費(fèi)醫(yī)療制度；我國加入 WTO，中成藥產(chǎn)品的出口形勢發(fā)生變化。 Economic ：城鄉(xiāng)居民收入持續(xù)上升，居民的保健意識不斷提高；我國的資本市場不斷發(fā)育、成長，企業(yè)的融資渠道和融資方式趨向多樣化。Social ：國民教育水平逐步提高，越來越多的人以科學(xué)的眼光看待藥品和保健品；人口結(jié)構(gòu)呈現(xiàn)老齡化，老年人的保健和治療問題受到重視。 Technological ：各種新型的萃取技術(shù)可能在
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