企業(yè)戰(zhàn)略管理講義(ppt 60頁)-文庫吧
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【正文】 stency Feasibility Advantage Rumelt’s 4 Criteria 15 Copyright 2023 Prentice Hall Strategy Review, Evaluation, Control ? Neither overtax resources or create unsolvable subproblems要解決問題，但不過度耗費(fèi)資源 Feasibility 16 Copyright 2023 Prentice Hall Strategy Review, Evaluation, Control Consonance Consistency Feasibility Advantage Rumelt’s 4 Criteria 17 Copyright 2023 Prentice Hall Strategy Review, Evaluation, Control ? Creation or maintenance of petitive advantage戰(zhàn)略必須使企業(yè)選擇的業(yè)務(wù)領(lǐng)域內(nèi)塑造和保持競爭優(yōu)勢 Advantage 18 Copyright 2023 Prentice Hall Strategy Review, Evaluation, Control 1. Increase in environment’s plexity環(huán)境的復(fù)雜性急劇提高 2. Difficulty predicting future with accuracy準(zhǔn)確預(yù)測未來的難度增加 3. Increasing number of variables變量數(shù)不斷增加 Difficulties in Strategy Evaluation 19 Copyright 2023 Prentice Hall Strategy Review, Evaluation, Control 4. Rate of obsolescence of plans計劃會過時 5. Domestic and global events國內(nèi)外的影響 6. Decreasing time span for planning certainty任何程度的精確計劃的有效時間跨度都在不斷縮短 Difficulties in Strategy Evaluation 20 Copyright 2023 Prentice Hall Strategy Review, Evaluation, Control ? Initiate managerial questioning能夠激發(fā)出有關(guān)未來預(yù)測和假設(shè)方面的問題 ? Trigger review of objectives values能夠激發(fā)對目標(biāo)和價值觀的考察 ? Stimulate creativity in generating alternatives能夠激發(fā)出提出備選戰(zhàn)略方案和形成評價標(biāo)準(zhǔn)的創(chuàng)造性 Strategy Evaluation Should 21 Copyright 2023 Prentice Hall Strategy Review, Evaluation, Control ? Are strengths still strengths? ? Have we added additional strengths? ? Are weaknesses still weaknesses? ? Have we developed other weaknesses? Monitor Strengths Weaknesses。 Opportunities Threats 22 Copyright 2023 Prentice Hall Strategy Review, Evaluation, Control ? Are opportunities still opportunities? ? Other opportunities develop? ? Are threats still threats ? Other threats emerged? ? Are we vulnerable to hostile takeover?是否有能力與有敵意的收購者對抗 Monitor Strengths Weaknesses。 Opportunities Threats 23 Copyright 2023 Prentice Hall StrategyEvaluation Assessment Matrix Continue course Yes No No Corrective actions No Yes No Corrective actions Yes Yes No Corrective actions No No Yes Corrective actions Yes No Yes Corrective actions No Yes Yes Corrective actions Yes Yes Yes Corrective actions No No No Result Has the firm progressed satisfactorily toward achieving its stated objectives? Have major changes occurred in the firm’s external strategic position? Have major changes occurred in the firm’s internal strategic position? 24 Copyright 2023 Prentice Hall 25 Copyright 2023 Prentice Hall Evaluation Framework I. Review Underlying Bases 1. 檢查戰(zhàn)略基礎(chǔ) Continue present course II. Measure Firm Performance III. Take Corrective Actions 采取糾正措施 Differences? Differences? Yes NO Yes NO 26 Copyright 2023 Prentice Hall Strategy Review, Evaluation, Control ? Compare expected to actual res
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