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【正文】 examine your own assumptions and cultural biases. Structure ? The book is divided into four interrelated parts, including 10 chapters: (Look at ) ? Part I introduces the study of munication and culture(Chapter12)。 ? Part II examines cultural patterns of behavior and then looks at the deep structures as the basic roots of cultural behavior( Chapter34) ? Part III puts the theory of intercultural munication into practice。(Chapter59)。 ? Part IV is concerned with the improvement of intercultural munication skills(Chapter10). Structure ? The book is divided into four interrelated parts, including 10 chapters: (Look at ) ? Part I introduces the study of munication and culture(Chapter12)。 ? Part II examines cultural patterns of behavior and then looks at the deep structures as the basic roots of cultural behavior( Chapter34) ? Part III puts the theory of intercultural munication into practice。(Chapter59)。 ? Part IV is concerned with the improvement of intercultural munication skills(Chapter10). VI. A brief introduction to the history of the study of ICC The Development of the Discipline 1946 : The US government passed the Foreign Service Act and established the Foreign Service Institute. The institute hired Edward T. Hall? 1959 : The publication of the Silent Language by the American cultural anthropologist, Edward marked the emergence of ICC. 1966: ICC was regarded as curriculum in the US. 1959 : The publication of the Silent Language by the American cultural anthropologist, Edward marked the emergence of ICC. 1966: ICC was regarded as curriculum in the US. 4. In 1970: ICC was recognized as an independent area of study by the International Communication Association (國際傳播學會 ) 5. In 1972: The first international conference on intercultural munication was held in Japan. 6. In 1983 : Gudykunst ,American well known scholar in ICC, edited the first text on intercultural munication theory, Intercultural Communication Theories. 7. In the 1990s Theory construction and testing continues. VII. The nature of the study of ICC: Interdisciplinary: 1. Linguists : Edward Sapir and Benjamin Whorf and their hypothesis :the Edward SapirWhorf hypothesis(薩丕爾 沃爾夫假設 ) 2. Anthropologists Edward Hall and his works: The Silent Language 3. Psychologists : Gordon Allport and his classic study, The Nature of prejudice VIII. Approaches to the study of ICC Three Approaches: social science approach (sometimes called functionalist approach) 2. the interpretive approach 3. the critical approach IX. RESEARCH AREAS OF ICC. ? 1. IN USA, ICC RESEARCH COVERS: ? 1). Cultural differences and impacts on many areas。 ? 2). Similarities and differences between d
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