展會(huì)策劃方案解讀-文庫(kù)吧
2025-04-11 06:25 本頁(yè)面
【正文】 ...................................................................8七、參展人員及展品統(tǒng)計(jì) ............................................................................................8八、費(fèi)用預(yù)算 ................................................................................................................8附一 ： ............................................................................................................................9一、每日工作流程 ....................................................................................................9二、展示會(huì)中的接待步驟 ........................................................................................9附二： ............................................................................................................................9一、展品信息統(tǒng)計(jì)表 ..............................................................................................10二、會(huì)客登記表 ......................................................................................................102三、展會(huì)客戶(hù)信息歸納表 ......................................................................................10四、每日工作統(tǒng)計(jì)表 ..............................................................................................11附三： ..........................................................................................................................10一、參加展覽紀(jì)律 ..................................................................................................11二、參展人員的行為規(guī)范 ......................................................................................11三、參展的注意事宜 ..............................................................................................123一、關(guān)于展會(huì)展會(huì)名稱(chēng)：展會(huì)地點(diǎn)：展位面積：展會(huì)時(shí)間：展位號(hào)：展會(huì)主辦方提供的工具及服務(wù)范圍（桌椅板凳水電，用餐茶水電話(huà)等）：二、參展目標(biāo)首先了解展會(huì)參觀(guān)者的大致情況，以及企業(yè)自身能投入多少資源。爾后制定出可量化目標(biāo)（便于用合理的評(píng)估機(jī)制監(jiān)控展會(huì)的績(jī)效） 。展會(huì)的可選擇目標(biāo)如下：接觸新客戶(hù)；提升企業(yè)形象；與顧客互動(dòng)；促銷(xiāo)現(xiàn)有產(chǎn)品； 新品發(fā)布； 獲取競(jìng)爭(zhēng)對(duì)手的情報(bào)；趕超競(jìng)爭(zhēng)對(duì)手；提升士氣；獲取銷(xiāo)售訂單；接觸分銷(xiāo)商等三、參展準(zhǔn)備（一）參展產(chǎn)品展品選擇考慮的因素（1）種類(lèi)；（2）數(shù)量；（3）主推產(chǎn)品；（4）銷(xiāo)售價(jià)格；（5）打折規(guī)范；
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