【正文】 6. 經(jīng)濟(jì)適用房、中低價(jià)商品房價(jià)格水平分析 ...................................................................3337. 土地價(jià)格水平分析 ...........................................................................................................3438. 房地產(chǎn)三級市場 ——租賃市場價(jià)格水平分析 ...............................................................353二、2022 年度南京市商品房價(jià)格因素及相關(guān)分析 ...............................................................353 .............................................3532. 經(jīng)濟(jì)增長及消費(fèi)者信心 ——價(jià)格支撐面之一 ...............................................................3733. 投資拉動(dòng) ——價(jià)格支撐面之二 ....................................................................................3734. 商品房直接成本的上升帶動(dòng)房價(jià)上漲 ...........................................................................3835. 城市化戰(zhàn)略與房價(jià)水平 ——地區(qū)中心效應(yīng)顯現(xiàn) ...........................................................3836. 開發(fā)商保利因素 ——樓盤品質(zhì)化傾向 ...........................................................................3937. 拆遷新法等政策影響 .......................................................................................................393三、南京市房價(jià)展望 ................................................................................................................3931. 2022 年房價(jià)總體特征 .......................................................................................................3932. 2022 年市場環(huán)境及房價(jià)趨勢 ...........................................................................................393第四節(jié) 消費(fèi)者調(diào)查研究 ......................................................................................................413一、背景資料 ............................................................................................................................4131. 樣本特征 ...........................................................................................................................4132. 研究方法 ...........................................................................................................................4133. 研究指標(biāo) ...........................................................................................................................413二、購房者基本情況分析 ........................................................................................................4231. 年齡結(jié)構(gòu)分析 ...................................................................................................................4232. 學(xué)歷分析 ...........................................................................................................................4233. 收入結(jié)構(gòu)分析 ...................................................................................................................433三、購房需求分析 ....................................................................................................................4331. 面積需求分析 ...................................................................................................................4332. 收入與可承受價(jià)位交叉分析 ...........................................................................................4433. 套型 選 擇 ...........................................................................................................................4534. 消費(fèi)者可承受商品房總價(jià)分析 .......................................................................................453四、購房者行為分析 ................................................................................................................4531. 付款方式分析 ...................................................................................................................4532. 收入與媒體影響度交叉分析 ...........................................................................................4633. 年齡與購房區(qū)域交叉分析 ...............................................................................................4734. 購房者對 2022 年房價(jià)變化的心理預(yù)期和接受能力分析 .............................................473抉策地產(chǎn)研究中心常規(guī)研究報(bào)告 保密級別： 三級抉策地產(chǎn)研究中心 TEL：0258663398133278207583312471（FAX） 第 3 頁 第五節(jié) 生活指數(shù)評價(jià) ................................................................................................................493一、 生活指數(shù)評價(jià) ............................................................................................................4931. 區(qū)域生活指數(shù)模型 ...........................................................................................................4932. 應(yīng)用與測評結(jié)果 ...............................................................................................................503二、典型樓盤生活指數(shù)評價(jià) ....................................................................................................5031. 典型樓盤生活指數(shù)模型 ...................................................................................................5032. 應(yīng)用與測評結(jié)果 ...............................................................................................................513三、典型樓盤性價(jià)比分析 ........................................................................................................523四、抉策地產(chǎn)研究中心生活指數(shù)專項(xiàng)研究 ............................................................................5231. 典型樓盤生活指數(shù)及性價(jià)比綜合分析報(bào)告 ...................................................................5232. 樓盤項(xiàng)目前期定位研究 ...................................................................................................523第六節(jié) 廣告監(jiān)測與研究 ............................................................................................................533一、第三季度南京市房地產(chǎn)平面廣告投放監(jiān)測 ....................................................................533二、2022 年 112 月南京市樓盤報(bào)紙平面廣告投放統(tǒng)計(jì)分析 .........................................5331. 投放量排名 .......................................................................................................................5332. 投放頻率排名 ...................................................................................................................5333. 分區(qū)域投放量統(tǒng)計(jì) ...........................................................................................................5434. 物業(yè)類廣告投放量統(tǒng)計(jì) .................................................................................