【正文】 ou ever heard of Hawaii? 是 Yes 1 224。 繼續(xù) Continue 否 No 2 224。 跳到Q21a Go to Q21aQ18 當(dāng)我一提起夏威夷，您會(huì)想到什么？還有嗎？還有嗎？ What do you think of when I mention Hawaii? Probe _____________________________________________________________________________ _____________________________________________________________________________Q19 您知道夏威夷的什么東西比較有名嗎？ Do you know what is famous in Hawaii? _____________________________________________________________________________ _____________________________________________________________________________Q20 夏威夷給你的主要印象是什么？ What is your main impression of Hawaii? _____________________________________________________________________________ _____________________________________________________________________________A類產(chǎn)品測(cè)試部分 Testing Part for Product A A類1：Hawaiian Host部分產(chǎn)品代號(hào)____ Product code for Hawaiian Host[訪問員：現(xiàn)在我將出示一個(gè)巧克力產(chǎn)品的包裝（記錄包裝代號(hào)___）][給被訪者足夠的時(shí)間觀察包裝，然后問以下問題]Interviewer: Now I will display the packaging of a chocolate product。 write down the code _______Give respondents in enough time to inspect the packaging after they answer the following questions？還有嗎？還有嗎？ What is your first impression of the packaging? Probe _____________________________________________________________________________ _____________________________________________________________________________[出示示卡] Show Card ，您對(duì)這個(gè)包裝的喜歡程度如何？請(qǐng)用15分來表示，1分代表非常不喜歡，5分代表非常喜歡。您可以選擇任意的分?jǐn)?shù)代表您的想法。？ General speaking, how much do you like the packaging, please use 15 to indicate, 1 for dislike it very much and 5 for like it very much. You can choose between 15 freely to express your likeness 非常喜歡 Like very much 5 喜歡 Like 4 一般 Neither like it/Dislike 3 不喜歡 Dislike 2 非常不喜歡 Dislike very much 1Q23a 您喜歡這個(gè)包裝的哪些方面？還有嗎？還有嗎？ Which aspect of packaging do you like? Probe _____________________________________________________________________________ _____________________________________________________________________________Q24a您不喜歡這個(gè)包裝的哪些方面？還有嗎？還有嗎？ Which aspect of packing do you dislike? Probe _____________________________________________________________________________ _____________________________________________________________________________[出示示卡] Show Card Q25a 對(duì)于這包裝的每個(gè)部分，請(qǐng)用15分來表示您對(duì)這個(gè)包裝的印象？ Your impression on each part of the packing, using 15 to indicate [從打X的開始循環(huán)] Rotate from X非常好Extremely good比較好Somewhat good一般/無(wú)所謂好壞Neither good/Bad有些不好Somewhat bad非常不好Extremely bad不知道Do not know色彩 Colour 543219圖案 Pattern 543219設(shè)計(jì)風(fēng)格 Design style 543219形狀 Shape 543219包裝方式 Pack method543219字體 Font 543219尺寸 Size 543219包裝材質(zhì)/質(zhì)感 Material 543219[出示示卡]Q26a 請(qǐng)?jiān)倏匆幌掳b，我想問您對(duì)這種包裝的產(chǎn)品印象。下面我將讀出一些語(yǔ)句來描述這種包裝的產(chǎn)品，請(qǐng)您用15分來表示同意程度，1分表示非常不同意，5表示非常同意 Please inspect the packaging again. I read out the following descriptions and please use 15 to indicate whether you agree or not, 1 for totally disagree, 5 for totally agree. [從打X的開始循環(huán)] Rotate from X非常同意Totally Agree 有些同意Somewhat agree無(wú)所謂同意/不同意Neither agree/disagree有些不同意Somewhat disagree非常不同意Totally Disagree 這是高品質(zhì)的產(chǎn)品This is a product of high quality54321這是我愿意購(gòu)買的品牌This is the brand I’d like to buy54321這是個(gè)高檔的品牌This is a premium brand54321這種產(chǎn)品適合女性This product suits for female54321這種產(chǎn)品適合孩子 This product suits for children54321它能使我心情舒暢 This product makes me feel happy54321這是由一家值得信賴的公司制造的This is made by a trustworthy pany54321這是個(gè)適合送給朋友的產(chǎn)品 This is a goods for using as gift 54321這是個(gè)適合送給情人的產(chǎn)品This is a goods for giving to lover54321這是個(gè)適合自己享用的產(chǎn)品This is a goods for self consumptive54321這是個(gè)適合與朋友分享的產(chǎn)品This is a goods for sharing with friends54321[訪問員：下面想請(qǐng)您品嘗一下這種巧克力][被訪者品嘗巧克力]Interviewer: Now we would like you taste the chocolateRespondents tasting chocolate[出示示卡] Show Card Q27a 總的來說，對(duì)這個(gè)產(chǎn)品口味的喜歡程度，請(qǐng)您用15分來表示，1分表示非常不喜歡，5分表示非常喜歡，您可以用15之間的任何分?jǐn)?shù)來表示您的意見 General speaking, how much do you like the taste, using 15 to indicate, 1 for dislike it very much, 5 for like it very much. You can use 15 to indicate your likeness 非常喜歡 Like very much 5 喜歡 Like 4 一般 Neither like/dislike 3 不喜歡 Dislike 2 非常不喜歡 Dislike very much 1？還有嗎？還有嗎？ Which aspect of taste do you like? Probe _____________________________________________________________________________ _____________________________________________________________________________？還有嗎？還有嗎？ Which aspect of taste do you dislike? Probe _____________________________________________________________________________ _____________________________________________________________________________[出示示卡] Show Card ？ Please ment each aspect of taste using 15 [從打X的開始循環(huán)] Rotate from X循環(huán)Rotate非常好Extremely good比較好 Relatively good一般/無(wú)所謂好壞Neither good/Bad有些不好Somewhat bad非常不好Extremely bad不知道Do not know色澤 Colour543219滑潤(rùn)度 Smoothness543219巧克力香度 Smell 543219脆度 Crispiness 543219回味 Aftertaste 543219太甜Too sweet 有點(diǎn)甜A bit too sweet適中Just right有點(diǎn)苦A bit too bitter 非?？郋xtremely bitter不知道Do not know甜度 Sweetness543219太硬Too hard 有點(diǎn)硬A bit too hard適中Just right有點(diǎn)軟A bit too soft 非常軟Extremely soft不知道do not know硬度 Hardness 543219[出示示卡] Show CardQ31a 不考慮產(chǎn)品的品牌和價(jià)格，就產(chǎn)品的包裝和口味而言，你會(huì)去購(gòu)買這個(gè)產(chǎn)品嗎？ Will you purchase the product for its packaging and taste, regardless brand and price? 肯定會(huì)購(gòu)買 Definitely will 5 224。 跳至Q33a Go to Q33a 可能會(huì)購(gòu)買 Probably will 4 224。 跳至Q33a Go to Q33a 可能購(gòu)買或不購(gòu)買 Maybe/maybe not 3 224。 跳至Q33a Go to Q33 a 可能不會(huì)購(gòu)買 Probably not 2 224。 繼續(xù) Continue 肯