seat ibiza dealer launch 20xx執(zhí)行案-文庫吧
2025-03-07 02:57 本頁面
【正文】 hase 1 New IBIZA Dealer Launch ? Event rundown ? Interaction ? Performance amp。 Car unveiling ? Key handover 23 Phase 1 event rundown Time Content 14001430 Reception amp。 Mingle 14301433 Warm up amp。 Opening video 14331436 Performance amp。 Car unveiling 14361441 Dealer GM speech 14411445 Key handover 14451500 Car presentation 15001515 Car work around amp。 mingle 15151520 End 24 Space Interaction area : ?Spain amp。 Germany Wall ?Lomo Photograph Launch area 互動區(qū) 25 Mingle interaction 1 Lomo相機(jī)拍照 ? Lomo Use the camera take one photo but shows deferent views—— “ SMALL details, BIG difference” ? On site Taking photos： customers could take photos with the Lomo camera on the hole event； Photo wall： customers stick the pictures they take on the wall with letter “ IBIZA” ； Group photo： taking photos by the Photo wall Mingle interaction 1 27 Mingle interaction 2 ?Spain amp。 Germany Wall Spain amp。 Germany Wall ? Spain amp。 Germany Wall Separate jigsaws with Spain and Germany photos—— “ Spain amp。 German MIX” ? On site Customers need separate the pictures on the jigsaws With Spain and Germany, then stick on the wall； Mingle interaction 2 29 Performance Performance amp。 Car unveiling ? Performance— 西班牙風(fēng)格舞蹈 Choreograph the two people dance on site with the Spanish style music Time： 3 min ? Car unveiling Dancers unveiling the car cover while the performance ends Performance 31 Key handover moment Key handover Key handover ? Key handover Award a key model to the first car owner Phase 2 New IBIZA Dealer Test drive ? Event rundown ? Interaction ? Test drive 34 Customers’ personal detail focuses making different interaction experiences and different outes. Phase2 program design Enjoyneering, German technique Test drive Same journey, different scenery Theme photograph shooting Spanish and German culture experience Spain amp。 Germany Wall Giant space reasonable use, typical German Rigorous thinking Space utilizing lecture Small details make big difference Photo exhibition amp。 Soft faience 35 Phase2 event rundown Time Min Content Location Part 1 AM 09000930 30’ Check in, sign the test drive Doc. Dealer shop 09300935 5’ Wele speech 09350950 15’ Product introduction 09501130 100’ Test drive Out door Part 2 PM 13001330 30’ Check in, sign the test drive Doc. Dealer shop 13301335 5’ Wele speech 13351350 15’ Product introduction 13501530 100’ Test drive Out door Part 3 16001630 30’ Check in, sign the test drive Doc. Dealer shop 16301635 5’ Wele speech 16351650 15’ Product introduction 16501830 100’ Test drive Out door 36 Phase 2 group rundown Time Group 1 Group 2 Gro
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