酒店市場營銷部一周工作總結-文庫吧
2025-09-17 10:24 本頁面
【正文】 top 500 enterprises 整理 世界 500 強總部在北京的企業(yè)并收集其聯系方式 王敏捷 3 月 1330 日 Dividing these enterprises according to different industries. 將企業(yè)按行業(yè)分類 To find out the date and location of their recent conferences in China, provide our information. 盡可能查詢到各企業(yè)最近一次在中國召開會議的 時間，地點 , 聯絡生意及發(fā)送介紹。 地域 性競爭分析 Analyze the meeting market of different destinations, such as Sanya, Lijiang etc. Develop SWOT analysis for Jiuzhaigou 九寨溝景區(qū)會議潛力分析，與其他景區(qū)的優(yōu)劣勢分析。 Analyze the potential of Chengdu Convention business. Set the market positioning and sales strategies for the Century City Convention Centre 分析成都市場的會議潛力，嘗試世紀城會議中心的市場定位及主攻方向 張艷， 劉宇 3 月 1330 日 Sales amp。 Marketing Weekly Report (March 18) 市場營銷部一周工作總結 (3 月 18 日 ) Leisure Market 旅 游市場 As the Jiuzhaijou area is still very much a leisure market, with a little business from corporate meetings. We need to work very close with travel agents to achieve our business target. And provide full support to the familiarization groups from overseas agents. 旅游依然是九寨溝居主導地位的市場，附帶少部分的商務公司會議。因此，九寨溝的生意操作與旅行社是相互依存的關系。而且要 對海外 考察團 進行全方面 的 支持。 Due to the special market position of Jiuzhai Paradise and the limitation of the seasonality for business, we need to maximize the revenue in the peak season (Sep, Oct) while trying to promote the business in low season. Therefore, we have implemented two actions: 鑒于九寨天堂在市場上的特殊地位，以及九寨溝地區(qū)生意季節(jié)性劃分非常明顯。我們迫切的需要在旺季生意最大 化，同時鼓勵，引導及促進淡季生意量。 因此，實施了如下策略 : 1. To double the rates in peak season (Sep, Oct) and implement minimum two nights stay for all bookings. 旺季加大房費的漲幅及實施最少入住兩晚的控制手段增加收入。 2. To encourage agents to send us more business in low season, the room allotment of Jiuzhai Paradise and Holiday Inn for peak season will depends on the amount of business of low season we got from agents. 為鼓勵和刺激淡季生意， 出臺關于九寨天堂洲際大飯店和甲蕃古城假日酒店的 ―旺季用房資源分配辦法 ‖ Sales amp。 Marketing Weekly Report (March 18) 市場營銷部一周工作總結 (3 月 18 日 ) Activity 活動 Action by 執(zhí)行人 When 時間 1． Sales call
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