【正文】 new to you. Instructions: Divide into small groups. Try to develop innovative ideas for improving helicopter flight time, building on what you learned in the Analyze Phase. Use one of the four More Involved creativity techniques described on the next six pages to e up with a range of ideas. Be prepared to discuss both your solutions and your process with the class. Time: 60 minutes (Don’t spend all the time deciding which technique to use!) 13 More Involved Creativity Techniques Quick and Dirty –Think Like a Kid: Imagine what a sixyearold would do with your challenge –Challenge the Rules: Come up with a list of rules or corporate paradigms that suggest that your challenge ―can’t be solved.‖ Break the rules. –Set a Deadline: Give yourself five minutes to develop a solution that you have to stick with –Get Rid of Excuses: List and then work on removing barriers to success Short Time Investment –Candid Comments: Catch people on location, while they’re involved with your area of inquiry. Take notes on what works for them and what doesn’t, what advice they have for solving the problem, what would make it better, less of a pain in the neck, more memorable, or more fun. Follow up every observation with a series of who, what, where, when, how, and, most definitely, why. –Musical Chairs: Look at your challenge from a different perspective, through someone else’s eyes, from someone else’s vantage point. Start with someone who has no understanding of your task. How would they see it? How would they react at first blush? Where would they look for answers? What would their concerns be? –Edison: Explore external factors that can influence your task, and identify the elements of the larger world of which your task is a part. Diagram the forces, factors, requirements, constraints, and elements at work around your task. Once your system is plete and balanced, make a dramatic change to one of the forces acting on your system, creating chaos. To return to balance, modify or remove constraints on other forces to create a new system. 14 More Involved Creativity Techniques, cont. MORE INVOLVED CREATIVITY TECHNIQUES: SCAMPER Definition ?Substitute ?Combine ?Adapt ?Modify or Magnify ?Put to other uses ?Eliminate or Minimize ?Reverse or Rearrange How To the challenge or subject you want to think about through the SCAMPER checklist for each step of the challenge or subject and see what new ideas emerge. 15 Example The Challenge: How can we get customers more involved in our product development? ?What procedure can we substitute for our current one? ?How can we bine customer input on new products with other processes? ?What can we adapt or copy from someone else’s customer involvement model? ?How can we modify our current process? ?What can we magnify or add to our current process? ?How can customer involvement be put to use in other areas? ?What can be eliminated from the way we currently involve customers? ?What is the reverse of involving customers? ?What rearrangement of our current customer involvement process might be better? Continue asking and answering SCAMPER questions, then continue by asking, ―How can…?‖, ―What else…?‖, ―How else…?‖ This will help generate the maximum number of ideas for involving customers in product developme