【正文】 vertising certainly has a lot of influence on people in China. //On one hand, it informs us of the quality, features of available products and services, which can improve the quality of our life. //On the other hand, some advertisements have negative effects on us, for instance, Mcdonnald mercials lure kids to eat unhealthy foods, diamond ads make young people overspend, and so on. 正反思維11. Could you tell me how working life is changing in China?a) 5W、爸媽為例12. Why is teamwork so important?a) 5官、部門(mén)13. Do you prefer to work for a big pany or a small one?a) 5官、5W14. Can you tell me what you hope to achieve professionally in the next five years?a) 同AMBITIONS題目15. Do you think mobile phone fees should be paid by panies?a) It depends. ＋ 舉例16. Can you tell me how you relax from your work or studies?a) 5官17. Can you tell me what you would like to change about your work or studies?a) 參考前些題目。18. Can you tell me what you think is the biggest change in working life in China?a) 5官、5W19. What are the necessary qualities of a manager?a) 5官20. How do build teamwork in a team?21. Degree or experience, which is more important when choosing a job applicant?a) It depends. ＋ 舉例22. Is dress code necessary?a) It depends. ＋ 舉例Part 2 PRESENTATION大量做題前，抽出2－4小時(shí)，你要：(1) 看懂題目（訓(xùn)練方法：把劍黃書(shū)、題庫(kù)中的TOPICS的核心結(jié)構(gòu)念熟3遍）(2) 題目分類（上課完成劍2＋自己分劍黃書(shū)、題庫(kù)）(3) 同類題目，確定回答邏輯＋英文表達(dá)(4) 開(kāi)始大量做題（劍橋＋黃書(shū)＋題庫(kù)）自學(xué)指南(1) 自己先做全真模擬：做筆記＋presentation，如效果不好，再做一次(2) 學(xué)習(xí)參考答案：思維＋短語(yǔ)配對(duì)1. Customer relation: the importance of offering incentives to customers178。 Offering incentives to customers can help you to strengthen your customer base and enhance customer loyalty. If you offer incentives such as vouchers, or gifts in the promotion or sales, you will attract more customers and get them buy your products or services. （思維：銷售方面）178。 At the same time the image of your pany will be improved and your brands are more likely to be known by customers. （思維：市場(chǎng)品牌方面）短語(yǔ)配對(duì)演示漢語(yǔ)英語(yǔ)加強(qiáng)客戶基礎(chǔ)Strengthen your customer base提高客戶忠誠(chéng)度Enhance customer loyalty公司的形象會(huì)得到提升The image of your pany will be improved.讓大家買你們的產(chǎn)品或服務(wù)Get them to buy your products or services.你的品牌可能會(huì)更廣為人知Your brand is likely to be known by more customers. 2. Product promotion: how to ensure that products are promoted effectively at international trade fairs.You should send a professional team of experts to arrange the promotion at the trade fair. They must be familiar with the products you want to promote at the fair. Meanwhile they must be good at dealing with clients especially foreign clients. （思維：？？？人）You should use advanced technology to display your products at the fair. Necessary equipments such as DVD, overhead projector, highdefinition screen（高清屏幕） can help you demonstrate the quality, function and specification of your products. （思維：？？？設(shè)備。思考：做任何事情，豈非都需要“人＋設(shè)備”?。。?. How to reduce labor turnover ratesIn order to reduce labor turnover rates we must take the following effective measures: Set up a clear staff appraisal process to make sure that the performance of every staff can be evaluated openly and honestly and their promotion is based on their contribution to the pany. Thus no one will plain about unfair promotion which once forced some of your staff to leave their jobs. Enhance the staff benefits including their base pay，annual bonus and other benefits. An incentive system should also be necessary to encourage the staff to work with the pany longer. Improve the work environment of your pany or factory. Try to foster a spirit of mutual help among your staff and let them understand that the pany or factory is far more than just a workplace. It’s a family where all members are supported and valued.4. Career development: the importance of being willing to acquire new skills throughout your careerWith the unceasing development of science and technology the workplace is now undertaking profound changes. The way you do your work and the equipment you use in your work will definitely change or upgrade in the future, which means you have to learn new skills to deal with these changes. Remember: you are never too old to learn. New skills will make you keep up with the latest technology and help develop yourself throughout your work life.5. International sales: how to research foreign markets effectivelyYou should notice the difference between foreign and domestic market and set your target according to specific situation of foreign market. For example: given the different state of living standard the purchasing power of your target market may be higher or lower than the domestic market. If you ignore the difference you are likely to make mistakes in products’ pricing in foreign market. You should ensure that your research team is excellent at carrying out research in a foreign country. That means every member of the team should mater the native language and be familiar with the specific culture of the target market. 6. Production management: how to implement an effective justintime systemWhat is a JIT production system? JIT is an approach to achieving excellence in a manufacturing pany based on the continuing elimination of waste (waste being considered as those things that do not add value to the product). A repetitive production system in which both the movement of goods during production, and deliveries from suppliers, are carefully timed so that at each step of the process, the next (usually small) batch arrives for processing just as needed. The logic behind JIT: Nothing will be produced until it is needed.7. Travel: the importance of being able to speak foreign languages in international business8. Marketing: how to assess whether there is a market for a new productYou should carry out a research on the customer demands to see if there is a read need in the market for your new product. The feedback or result will help you to d