【正文】 ng a business , the management people in the business goto consider local workers are just likethe hands of a business, they are the direct creators of pany’s diversity of the workforce’sskills will diversify the quality of the workforce isparticularly important to hitech oriented hitech productsrequire the pany to maintain a strong research and development team, whichare normally the more valuable assets of the locating a business, themanagers need to consider whether the local workforce is capable of producingsuch a strong Ramp。D , cheap local forcewill certainly reduce the production costs.(Consider why many foreignpanies chooseChinaas their manufacturing base)Location ofthe business siteConsider thefollowing issues: it is convenient andeasy for raw material supply and transporting out the it is easy to get accessto the electricity, water, gas, and other supporting energy it is convenient formost of staff to go to property price there issues permission liabilitiesThe length ofthe contract contract would covermore contract should cover certain matter which are likely toincur, such as assignment , service charges, and rent review 1What isimportant when aiming to reach new market?Market researchAdvertising isimportant when advertising a new product?Target marketChoice of mediaMarketresearch: is the performance ofbusiness activities that direct the flow of goods and services from producer toconsumer or research is always thefirst step before the pany gets into the fundamental goal ofmarketing is the satisfaction of consumer organization can survivefor long without meeting consumer will simply not purchase aproduct or service that they do not , any organization, if itis to be successful , must proceed from the goal of consumer satisfaction andadjust its programs to deliver an offering meeting consumers’ medium and highrange car manufacturers did not attempt to enter into the Chinese market untilrecent years ,because following market research, they discovered that Chineseconsumers, in general, could not afford to buy and maintain expensive ,Pizza… about Market panyhas done a lot of market research for the you tellme how a pany starts selling a new product?Do you oftencarry out/conduct market research?What’s of market research/One of the purposeof market research is to find out whether there’s market for the did adetailed market is actually an analysis of a specific market for a particular have to runthe market test for two have a wideproduct stockmarket is uncertain at the moment because interest rates are : is the most usefulway to propagandize a pany’s products and make them known to the is also the way to get the products orientated.( theproducts are for female/male market, high earning people or low earning shoes…perfume) advertising a new product,it is essential to consider the target ’ needs in the of media: seeAdvertising StrategiesTradefairWhat is important when exhibiting at trade fair?Quality of displayStaff selectedKey issues: Quality of display in trade fairs。Staff selected fortrade fairQuality of display in trade fairs quality of display will affect the public image of the fairs are the irreplaceable means of propagandizing provide the manufacturers with the formal stages to display trade fair is an important link and activity in mercial a trade fair takes place there normal are a lot of propagandas about it,and the organizer always try to attract as many as customers as possible toattend the trade , a trade fair will have massive influence on the publicand most visitors to a trade fair will be the genuine buyers or atleast would like to take interests in the panies and the products on thetrade therefore a high quality of display in a trade fair would bethe best opportunity for an ambitious pany to promote its newest product andbuilt up its good clientsWhat is important when Entertaining clients?Types activitiesCostTypesactivities: client is done by way of series of as asightseeing tour, a football match, a ballroom party, an orchestra performance,a ballet show, a fashion show, playing tennis and a formal meal, activities that you choose will constitute a part of the firstimpression that you will give your you should be careful whenchoosing the type of need consider the client’s aged,educational and cultural backgrounds and do some research about your clients’characters and welleducated clients, they may expect some highclassassociated activities, such as ballroom parties, and you fulfill their expectation/standard., you efforts will puta lot of weight on your some young clients, they may wish to take them to some more fashionableactivities , such as a music bar, a pop music show, a fashion those sporty clientfootball, tennis, you should always endup all kind of activities with having a formal don’t want to talkabout business with your clients in the tennis court or theatre。they are justwarmingup activities for the key a whole day or a fewdays’ entertainment, you may find the distance between the two sides are muchnarrower than the beginning, and there might be a lot of things that you bothwant to talk cost ofentertainment: a