【正文】 . 4 12 . 6 34 . 8 16 . 6 98 . 2 59 . 6 61 1 . 41 2 . 5 21 3 . 6 61 4 . 8 91 5 . 8 31 6 . 7 31 7 . 7 81 8 . 7 701 . 0 52 . 1 43 . 2 44 . 0 44 . 85 . 66 . 5 87 . 8 38 . 7 59 . 8 11 0 . 6 11 1 . 7 71 2 . 8 3051015202530350 7 P 3 P4 P5 P6 P7 P8 P9 P 1 0 P 1 1 P 1 2 P 1 3 0 8 P 1 P2C l e a r C u m Pe n H amp。 SR J C E SS A D C u m Pe n B a w a n g C u m Pe nR e g u l a r C h a n n e l00 . 1 70 . 8 422 . 9 34 . 1 24 . 8 35 . 6 66 . 4 67 . 2 57 . 9 98 . 4 99 . 2 79 . 9 603 . 5 47 . 0 79 . 7 71 1 . 9 31 3 . 9 11 5 . 1 71 6 . 7 21 8 . 1 21 9 . 5 12 1 . 0 32 2 . 3 42 3 . 7 22 4 . 72 . 0 83 . 9 65 . 5 36 . 6 17 . 5 49 . 0 19 . 8 81 0 . 71 1 . 6 41 2 . 4 11 3 . 1 31 4 . 0 71 4 . 6 900 . 8 51 . 6 62 . 6 33 . 3 444 . 7 15 . 6 56 . 7 87 . 68 . 5 59 . 2 51 0 . 1 51 1 . 0 5051015202530350 7 P 3 P4 P5 P6 P7 P8 P9 P 1 0 P 1 1 P 1 2 P 1 3 0 8 P 1 P2C l e a r C u m Pe n H amp。 SR J C E SS A D C u m Pe n B a w a n g C u m Pe n* Note: Regular channels refers to the channels except , Gift and Free sample 7 Trial Barriers ?Not familiar with Clear: 29% ?Get used to other brands: 26% ?No confidence for Clear:11% ?B city people had more concern on product efficacy and price: ? not sure if it really has good effect/ no confidence for its quality (17% in B city vs. 10% in total) ? its price was high (9% vs. 4% in total) Not perceived as a familiar brand and lack of credibility in consumer’s mind as the key trial barriers Data Source: Ipsos Clear Quanti. PLE in Oct, key+A+B cities, N=750+booster 8 619871410111516Where did consumer notice the sampling of Clear? 319871117102016(91) Sampling Office building Shopping mall/hyper markets Gym Sports stadium Restaurants University Others Base: those who noticed sampling of Clear Base: Total sample (5399) (2700) (297) Female % Male % Data Source: MWB Dynamic Tracking Where were our sampling activities noticed? Instore sampling got the highest attention than other channels. 9 58101955 55 51 526012 8 1451018 22 1725191212131410 1033541 3AVERAGE Definitely (5) Possibly (4) Not Sure (3) Possibly not (2) Definitely not (1) TOTAL Male Female Test Control Test Control Test Control Base: 333 276 168 131 165 145 AVERAGE Dif Total BJ SH GZ SY CQ % % % % % % Definitely will buy Possibly will buy Not sure Possibly won’t buy Definitely won’t buy 3040051 34843209313601931 0017112 011Significant higher Significant lower Difference = % of test – % of control Data Source: MWBACSR Clear Sampling Quanti. Study, FW JulSept 07, in SH/BJ/GZ/CQ/SY Free sampling in key cities is not as effective as in A cities. Office building 10 Total BJ SH GZ % % % % Definitely will buy Possibly will buy Not sure Possibly won’t buy Definitely won’t buy 373718381 63141 06001961 21AVERAGE Dif 4942256 49 60 49 526383 322 25 20 29 2513201018 16 223221 3 3AVERAGE Definitely (5) Possibly (4) Not Sure (3) Possibly not (2) Definitely not (1) TOTAL Male Female Test Control Test Control Test Control (a) (b) (c) (d) (e) (f) Base: 174 154 87 77 87 77 Significant higher Significant lower Difference = % of test – % of control Data Source: MWBACSR Clear Sampling Quanti. Study, FW JulSept 07, in SH/BJ/GZ/CQ/SY University The purchase rate is higher in university than in office. 11 sampling: Bottle sampling is more effective than sachet sampling. Bottl e City (BJ+ G Z) Sa c he t City (SY+CQ )T es t Cont r ol T es t Cont r olB as e 133 133 166 135Dat a 133 166Rate 100% 100%Dat a 104 127Rate 78% 77%Dat a 28 17 22 12Rate 21% 13% 13% 9%Incre .T r ial 8% 4%* Co n t r o l pu r chase r ate= t o t al CL E A R t r ial ( p u r chase ) r ate P u r chaseReac h edO p enamp。T r yData Source: 07 CMI research on sampling More finding in store: Bottle sampling b