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erage and perspective ? Tightened restriction of mercial stories ? Tight editorial control ? Quality of reporting fluctuates ? Higher turnover Media and Journalists in China 5 ? Each es with his / her own style, level of ethics, expertise, knowledge and personality ? Each one, however junior or senior, demands respect, attention and patience Media and Journalists in China 6 ? Facts and Figures ? Access to the senior managers and firsthand info ? Exclusiveness ? Juicy stuff and localized materials ? News amp。 big story ? Very quick response On top of that, cooperation! What Do Journalists Want? 7 Principles of working with media M i ch e l i nP e r f o r m a n ce a n dR e sp o n si b i l i t y