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【正文】 Competitor performance Customised research What do my consumers think? Attitudes, opinions, intents.. Consumer panel Who is causing change? How important are my consumers? Who are my core buyers? Who is my target group? Shipment data What are my sales? P. 8 169。 Worldpanel?, TNS 2020 ?Volume ?Value ?Price ?Channel ?Segment ?Share ? Buyer Base ? Frequency amp。 Basket Size ? Source of business ? Consumer diagnostics: Profile, Switching, Repurchase... ? Named Key Account ? Distribution ? Sales Rate ? Out of stock Shoppers Stores TNS Worldpanel Positioning of Panel Vs. Retail Audit 169。 2020 WorldpanelTM Slide 8 P. 9 169。 Worldpanel?, TNS 2020 (Population covered) Household/ Individual within studied universe (Population NOT covered) Hospital, military, catering, tourists… (Channel NOT covered) PX, Dept. Store, Wet Market, Direct Sale, TV amp。 Inter Shopping Both covered ONLY covered by Consumer Panel ONLY covered by Retail Audit Consumer Panel Retail Audit (Channel covered) Hyper, S
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