【正文】 ............................................. 30 戰(zhàn)略伙伴建設(shè) .................................................................................................... 30 銷售渠道分析 .................................................................................................... 31 推廣策略 ............................................................................................................ 31 市場(chǎng)開(kāi)發(fā)策略 .................................................................................................... 32 技術(shù)服務(wù)與支持 ................................................................................................ 32 第五章 管理架構(gòu) ............................................................................................................. 34 公司性質(zhì) ............................................................................................................ 34 組織形式 ............................................................................................................ 34 參與型組織形式。 .................................................................................. 34 職能部門(mén)化。 .......................................................................................... 34 部門(mén)配置及職責(zé) ................................................................................................ 35 知識(shí)產(chǎn)權(quán)管理 .................................................................................................... 36 人力資源管理 .................................................................................................... 36 招聘和選拔 ............................................................................................ 36 培訓(xùn)與發(fā)展 ............................................................................................ 37 山東大學(xué)第八屆 “ 挑戰(zhàn)杯 ” 大學(xué)生創(chuàng)業(yè)計(jì)劃競(jìng)賽 銳意公司創(chuàng)業(yè)計(jì)劃書(shū) 8 評(píng)估 ........................................................................................................ 37 第六章 財(cái)務(wù)及效益分析 ............................................................................................... 41 預(yù)計(jì)成本分析 ..................................................................................................... 41 財(cái)務(wù)指標(biāo)分析 ..................................................................................................... 41 預(yù)期效益分析 ..................................................................................................... 41 具體收益 .................................................................................................. 41 抽象收益 .................................................................................................. 42 財(cái)務(wù)可行性分 析 ................................................................................................. 42 財(cái)務(wù)年度報(bào)表 ..................................................................................................... 44 評(píng)價(jià)指標(biāo) ............................................................................................................ 47 敏感性分析 ......................................................................................................... 48 第七章 企業(yè)面臨的風(fēng)險(xiǎn)與對(duì)象 ................................................................................. 52 市場(chǎng)風(fēng)險(xiǎn)及防范對(duì)策 ......................................................................................... 52 財(cái)務(wù)風(fēng)險(xiǎn)及防范對(duì)策 ......................................................................................... 53 融資風(fēng)險(xiǎn)及對(duì)策 ...................................................................................... 53 通貨膨脹風(fēng)險(xiǎn)及對(duì)策 .............................................................................. 53 技術(shù)風(fēng)險(xiǎn)及防范對(duì)策 .............................................................................. 53 管理風(fēng)險(xiǎn)及防范對(duì)策 .............................................................................. 54 第八章 項(xiàng)目融資說(shuō)明 ..................................................................................................... 55 資金需量與擬出讓股 份 ..................................................................................... 55 籌資用途 ............................................................................................................. 55 風(fēng)險(xiǎn)投資者權(quán)利 ................................................................................................. 55 戰(zhàn)略伙伴權(quán)利 ..................................................................................................... 56 風(fēng)險(xiǎn)資本的退出 ................................................................................................. 56 撤出方式 .................................................................................................. 56 撤出時(shí)間 ................................................................................................ 58 第九章 公司發(fā)展戰(zhàn)略規(guī)劃 ........................................................................................... 59 近期規(guī)劃（ 1~2 年） .......................................................................................... 59 中期規(guī)劃（ 3~5 年） .......................................................................................... 59 山東大學(xué)第八屆 “ 挑戰(zhàn)杯 ” 大學(xué)生創(chuàng)業(yè)計(jì)劃競(jìng)賽 銳意公司創(chuàng)業(yè)計(jì)劃書(shū) 9 長(zhǎng)期規(guī)劃（ 5 年以后） ...................................................................................... 60 第十章 公司服務(wù)類項(xiàng)目拓展 ....................................................................................... 61 宣傳語(yǔ)： 尋找內(nèi)心的陽(yáng)光 ............................................................................. 61 大致規(guī)劃 ........................................................................................................... 61 附件： ............................................................................................................................... 63 一、產(chǎn)品專利證書(shū) ................................................................................................... 63 二、會(huì)計(jì)報(bào)表附表 ................................................................................................... 77 (第一年季報(bào) ) ............................................................................. 77 (第二年季報(bào) ) ..............