【正文】 .............. 12 新店入駐 ................................................................................................... 13 留言板 ....................................................................................................... 14 新品推送 ................................................................................................... 14 商品管理 ................................................................................................... 14 CTBU 大學(xué)生實(shí)踐經(jīng)營(yíng)（集團(tuán)）公司 5 星級(jí)制度 ................................................................................................... 14 （ 2）物流團(tuán)隊(duì)管理 ................................................................................................ 14 （ 3）結(jié)算方式 ....................................................................................................... 14 （ 4）價(jià)格及質(zhì)量管理 ............................................................................................ 15 （ 5）售后服務(wù) ....................................................................................................... 15 （ 6）責(zé)任明晰 ....................................................................................................... 15 物流團(tuán)隊(duì)責(zé)任 ............................................................................................ 15 管理中心責(zé)任 ............................................................................................ 15 項(xiàng)目責(zé)任 ................................................................................................... 15 四、市場(chǎng)分析 ....................................................................................................................... 15 （一）市場(chǎng)細(xì)分 ............................................................................................................ 15 (1)消費(fèi)環(huán)境分析 ................................................................................................... 15 (2)消費(fèi)群體分析 ................................................................................................... 15 （二）問(wèn)卷分析 ............................................................................................................ 16 (1)消費(fèi)者分析 ....................................................................................................... 16 數(shù)據(jù)分析概述 ................................................................................................... 16 數(shù)據(jù)分析結(jié)論 ................................................................................................... 16 （三）目標(biāo)市場(chǎng)選擇 ..................................................................................................... 17 （四）市場(chǎng)定位 ............................................................................................................ 17 五、競(jìng)爭(zhēng)分析 ....................................................................................................................... 17 （一）競(jìng)爭(zhēng)環(huán)境 ............................................................................................................ 17 （ 1）行業(yè)環(huán)境 ....................................................................................................... 17 （ 2）行業(yè)分析 ....................................................................................................... 17 （二）競(jìng)爭(zhēng)主體 ............................................................................................................ 18 （ 1）主體劃分 ....................................................................................................... 18 （ 2）行業(yè)內(nèi)部 ....................................................................................................... 18 （ 3）直接競(jìng)爭(zhēng)對(duì)手分析 ......................................................................................... 18 競(jìng)爭(zhēng)對(duì)手對(duì)比 ............................................................................................ 18 項(xiàng)目自身優(yōu)勢(shì) ............................................................................................ 19 核心競(jìng)爭(zhēng)力 ................................................................................................ 19 六、項(xiàng)目推廣 ....................................................................................................................... 20 （一）項(xiàng)目定位 ............................................................................................................ 20 （二）推廣戰(zhàn)略 ............................................................................................................ 20 （三）推廣周期 ............................................................................................................ 20 七、財(cái)務(wù)預(yù)算 ....................................................................................................................... 21 八、 投資收益 ..................................................................................................................... 21 （一）經(jīng)營(yíng)方收入來(lái)源 .................................................................................................. 21 （二）項(xiàng)目營(yíng)收預(yù)期 ..................................................................................................... 22 （三） 管理中心營(yíng)運(yùn)預(yù)期 .............................................................................................. 23 （ 1）管理中心營(yíng)收總表 ......................................................................................... 23 （ 2）項(xiàng)目第二季度實(shí)支出明細(xì) .............................................................................. 23 （四） 收支平衡預(yù)期 ................................................................................................... 24 九、風(fēng)險(xiǎn)評(píng)估 ....................................................................................................................... 24 （一）行業(yè)風(fēng)險(xiǎn) ............................................................................................................ 24 CTBU 大學(xué)生實(shí)踐經(jīng)營(yíng)（集團(tuán)）公司 6 （二）市場(chǎng)風(fēng)險(xiǎn) ............................................................................................................ 24 （三）財(cái)務(wù)風(fēng)險(xiǎn) ............................................................................................................ 24 （四）貨源風(fēng)險(xiǎn) ......