【正文】 not? (Is it a good idea for panies to be able to contact their staff outside working hours? Why/why not?) advantages Maintaining contact with employees outside working hours can make your employees feel valued and can help develop a close relation between employees and employer. It is a good staff motivation method. Many panies offer flexible working hours to their employees, which means some employees can work from home and some employees don‘t often appear at their workplace. Under such circumstances being able to contact their staff outside working hours will bee extremely important to panies. disadvantages Interrupting employees‘ private lives。 making them feel under pressure all the time。 producing misunderstanding between employees and employer。 Business and the Inter Do you find the inter useful for your work or studies? Why/why not? (Does the inter help you in your work or studies? Why/why not?) The inter is very useful for my work. I can dial into my corporate work via modem, and download the data I need. I can create the requested document and it via the inter from my home puter. I don39。t have to return to the office to use a fax machine. By using wireless work technology I‘m able to connect a notebook puter with modem to my cellular phone! I even leave my home puter online so I can receive faxes on evenings and weekends. Do you think the inter will bee more widely used by panies in the future? Why/ why not? (Will more panies use the inter in the future? Why/why not?) Yes, I think so. Information sharing will bee extremely important to panies in the future. In order to gain information ASAP, pany will more widely use the inter which can provide a prehensive range of information on marketing, transporting, suppliers, staff training, technical assistance and support. Do you think the inter is an effective channel for marketing a pany‘s products? Why /why not? (is the inter a good place for advertising products? Why/why not?) Do you think other forms of advertising will continue to be more important than the inter? Why/why not? (Will other forms of advertising be mort important than the inter in future? Why/why not?) By exploiting the amazing power of the inter, your online advertisement is able to reach hundreds of thousands of people and perhaps even millions around the world. Online advertising is simple and quick process for your target customers. Just a few clicks of a button is all it takes. And that simplicity means your target customers are more likely to e back again and again! Unit Two A Entertaining Business Clients Do you enjoy eating in restaurants? Why/why not? (Do you like eating in restaurants? Why/why not?) What type of restaurant would you take business visitors to? Why? (What type of restaurant is best for business visitors? Why?) Atmosphere Restaurants are always magnificently decorated and enveloped in elegant and peaceful surroundings。 Multifunctional Famous restaurants always have a plete service of acmodation, catering, entertainment, bodybuilding and business and convention facilities, which will definitely suit the needs of businessmen and business travelers. Comfort and staff attentiveness Restaurants‘ welltrained staff provide all guests with their firstclass service they need for a pleasant and cozy stay at the restaurants. The guests are ensured to feel at home while staying at restaurants and when they leave, they will bring with them many happy memories. What kinds of entertainment do you think are most suitable for foreign business clients? Why/ why not? (What kinks of things do you think foreign business people like to see or do?) Unit Two B Sponsoring Popular Event or Personalities of Famous People Are you influenced by pany logos when you choose services or products? Why/why not? (is the image of pany important when you decide what to buy? Why /why not?) What kinds of popular events or personalities do you think panies should involve in sponsoring? Why? (What kind of people or events should panies support? Why?) Do you think sponsoring sports events or personalities is the most effective form of advertising? Why/why not? (Is supporting sports events or people a good way to advertise? Why/why not?) Do you think panies will make more use of sponsorship in the future as a way of advertising? Why/why not? (Do you think that in the future more panies will support sports events or people to advertise products? Why /why not?) advantages creating and reinforcing existing brand images。 supporting the launch of new products。 being used to associate brands with aspirant and successful characteristics。 being designed to be covert and ?subliminal‘ The effect of sponsorship equates that of advertising。 events Formula One International。 Big boat sailing。 Basketball。 Football。 Ice hockey。 Horse jumping。 Unit Three A Unit Three B Unit Four A Advertising Are you influenced by advertisements when you choose a product or service? Why? (Do advertisements help you to decide what to buy? Why/why not) Do you think there should be a limit on the amount of advertising on TV? Why or why not? (Do you think there‘s too much advertising on television? Why/why not?) Advantages Giving target customers direct impression of the products and thus shortening their selection process。 Giving target customers specific information and details about products for them to select and pare and thus making their purchasing more convenient。 Disadvantages Too much information on the same kind of products makes it difficult for customers to make decision。 Dishonest or distracting information misleads customers and makes them suffer a financial loss. Unit Four B Company Celebrations What events do yo