特許經(jīng)營技術(shù)和品牌擴(kuò)張外文翻譯-文庫吧
2025-04-16 21:17 本頁面
【正文】 就能獲得良好的品牌效益，完善的管理支持，系統(tǒng)的產(chǎn)品研發(fā)等已有資源，大大提高加盟者的成功率。在美國，據(jù)有關(guān)統(tǒng)計，采用特許方式進(jìn)行經(jīng)營的受許人有超過 75％獲得了成功，而同期自主經(jīng)營的成功率只有 5％。目前，在美國特許經(jīng)營的年銷售量達(dá)到10000 萬億美元，占有 40％商業(yè)零售總額。 特許經(jīng)營的低成本擴(kuò)張、分享品牌與支持的經(jīng)營模式在房地產(chǎn)中介市場得到認(rèn)可。 21 世紀(jì)作為全球最大的房地產(chǎn)中介服務(wù)提供商，在 2020 年進(jìn)入中國大陸市場后，短短 4 年多時間，已經(jīng)發(fā)展了 20 個區(qū)域 600 家加盟店，在全球 36 個國家與地區(qū)，加盟店數(shù)達(dá)到 7200 家。 21世紀(jì)不動產(chǎn)中國區(qū)先后被中國連鎖經(jīng)營協(xié)會評為 “ 中國優(yōu)秀特許品牌 ” ；被國務(wù)院發(fā)展中心研究所、清華大學(xué)房地產(chǎn)研究所等機(jī)構(gòu)評為“ 中國 10 大最具價值房地產(chǎn)經(jīng)紀(jì)公司品牌 ” 、 “ 最佳特許經(jīng)營品牌 ” ；被《世界經(jīng)理人》雜志評為： “ 中國 100 最佳特許經(jīng)營品牌，房地產(chǎn)行業(yè)首選品牌 ” ；被國際 S UPER BRANDS 機(jī)構(gòu)評為 “ 中國超級品牌 ” 。作為中國最大也是最具潛力的地區(qū)，上海區(qū)域也先后獲得了 2020 年度上海市 “ 房地產(chǎn)中介英雄榜 ” 誠信中介獎， 2020 年度房地產(chǎn)經(jīng)紀(jì)行業(yè) “ 金橋獎 ” 等一系列榮譽(yù)。 franchising technology and brand expansion Any market fluctuations have a direct impact on the fate of intermediary firms. From April onwards, the policy implications, a major intermediary panies are shrinking turnover. According to the statistics, in May to August, the intermediary panies trading volume pared with the beginning, a decline of nearly 50% of panies even reached 70%. And 6, July, although on a more solid strength, and some are still able to calmly deal with the wellknown brands, which have been or will be part of the pany strategy contraction. As of September, according to government statistics, there are already thousands of homes intermediary shop closed. As one of the largest integrated real estate service providers, 21 of the Shanghai regional branch of real estate also inevitably suffered shocks. For example, a mediumsized general intermediary panies from 1 to 30,000 yuan in operating costs between 21 and the vast majority of shops operating costs are registered in the sixhundred thousand yuan. This means that in the same market, the big brands have a greater intermediary operating pressure. Although the Department Low gold does not do for macrocontrol, 21 regional rapid real estate Shanghai launched a series of measures, and increased support for the club. From April onwards, the first structural adjustment of the Business Division, Shanghai is divided into two major areas. At the same time, increased input in three areas. 1, in many intermediary panies generally layoffs of 21 regional real estate Shanghai Business support team number not risen. At the same time increased inspections of shops and business conferences held in the frequency of transfers operation guidance. Second, increase marketing efforts. According to the Department of the 21st century Shanghai regional market data, in the middle of April to September, the Shanghai regional input market information costs pared with the same period last year grew by 60%. Third, increase operational support. According to the Department of Statistics regional training only in the former group began three months on the region launched 30plus free training, in addition to the traditional scenario,
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