【正文】 因素 ..........................................................................................................24 3． 9． 2不利因素 ..........................................................................................................25 第四章 成都市房地產(chǎn)市場發(fā)展現(xiàn)狀 ...........................................................................................27 4． 1 房地產(chǎn)業(yè)在國民經(jīng)濟中的地位日益增加 .........................................................................27 房地產(chǎn)開發(fā)投資增勢強勁 ................................................................................................27 4． 3 住 宅開發(fā)份額不斷擴大 .................................................................................................28 4． 4 規(guī)模開發(fā)出現(xiàn)端倪，開發(fā)企業(yè)效益提高 .........................................................................28 4． 5 商品房銷售穩(wěn)步增長，但增長趨緩，房價趨于下降 .......................................................28 4． 6 開 發(fā)結(jié)構(gòu)仍需改善 ........................................................................................................29 4． 7 空置總量與空置面積上升 ..............................................................................................29 4． 8 土地政策購置面積增勢較猛 ..........................................................................................29 4． 9 成都房地產(chǎn)市場展望 .....................................................................................................31 第五章 市場有效需求及項目定位建議 ........................................................................................32 5． 1 消費者特征分析 ............................................................................................................32 5． 1． 1消費能力 ..........................................................................................................32 5． 1． 2年齡結(jié)構(gòu) ..........................................................................................................32 5． 2 消費者地域結(jié)構(gòu) ............................................................................................................32 4 5． 3 消費者心理習慣特征 .....................................................................................................33 5． 3 成都市房地產(chǎn)消費市場需求特征 ...................................................................................34 5． 3． 1消費者對方位的選擇分析 .................................................................................34 5． 3． 3消費者對置業(yè)環(huán)域的選擇 .................................................................................35 5． 5 項目所處板塊的消費環(huán)境 ..............................................................................................39 5． 6 成都購房者對運動與健康的認知程度 ............................................................................40 5． 7 成都市購房者對精裝房的認知程度 ................................................................................40 5． 8 本項目目標 消費群體綜合定位 .......................................................................................40 5． 9 產(chǎn)品主題定位 ...............................................................................................................41 第六章 項目建設(shè)進度 ................................................................................................................44 6． 1 施工條件 ......................................................................................................................44 6． 2 計劃進度安排 ...............................................................................................................44 第七章 項目投資估算及資金籌措 ...............................................................................................46 7． 1 投資估算的范圍 ............................................................................................................46 7． 2 投資估算的內(nèi)容 ............................................................................................................46 7． 3 投資估算的依據(jù) ............................................................................................................47 7． 4 項目總投資 ...................................................................................................................47 7． 5 投資分年投入計 劃 ........................................................................................................49 7． 6 資金籌措 ......................................................................................................................49 第八章 財務效益分析與財務評價 ...............................................................................................50 8． 1 財務分析的依據(jù) ............................................................................................................50 8． 2 財務指標的選取 ............................................................................................................52 8． 3 財務效益分析 ...............................................................................................................52 8． 4 盈虧平衡分析 ..............................................................................................................57 8． 5 敏感性分析 ...................................................................................................................58 8． 6風險分析 ......................................................................................................................59 8． 5 財務評價 ......................................................................................................................61 附表目錄 表一：經(jīng)濟技術(shù)指標 .............................................................................................................. 7 表二： 2021年溫江縣主要經(jīng)濟指標 .......................................................................................18 表三：成都市房地產(chǎn)業(yè)各年主要經(jīng)濟指標 .............................................................................29 表四： 項目分期開發(fā)經(jīng)濟技術(shù)指標 單位： m2 ...........................................46 表五：項目投資估算表 .........................................................................................................48 表六：資金籌措 ....................................................................................................................49 5 項目銷售價格預 測 單位：元 /