【正文】 ................................................................20 競爭分析結(jié)論 ..........................................................................................................................23 項目目標定位 ...................................................................................................................................23第六章 發(fā)展規(guī)劃 ........................................................................................................................................24 總體設(shè)想 ...........................................................................................................................................24 公司發(fā)展戰(zhàn)略步驟設(shè)想 ...................................................................................................................24 完成酒店試營業(yè) ........................................................................................................................24 通過三星級認定、并成為烏魯木齊知名酒店之一 ................................................................24 實施后樓改造工程，進一步提高經(jīng)濟效益 ............................................................................25第七章 市場營銷 ........................................................................................................................................26 目標市場 ...........................................................................................................................................26 產(chǎn)品與服務(wù) .......................................................................................................................................26 定價 ...................................................................................................................................................26 銷售渠道 ...........................................................................................................................................27 直接渠道 ..................................................................................................................................27 間接渠道 ....................................................................................................................................27 公關(guān)宣傳策略 ...................................................................................................................................27 初步銷售策略 ...................................................................................................................................28 客房業(yè)務(wù) ....................................................................................................................................28 餐飲業(yè)務(wù) ....................................................................................................................................28 提高回頭率的措施 ....................................................................................................................29 銷售激勵制度 ...................................................................................................................................29第八章 營運和管理 ....................................................................................................................................30 基本業(yè)務(wù)流程 ...................................................................................................................................30 營運管理初步計劃 ...........................................................................................................................30 服務(wù)項目和基本設(shè)施安排 ........................................................................................................30 建立并實施完善的質(zhì)量標準 ....................................................................................................31 建立并實施完善的財務(wù)內(nèi)控制度 ............................................................................................32 機構(gòu)設(shè)置 ...........................................................................................................................................33 人員配備 ...........................................................................................................................................34 管理團隊 ...........................................................................................................................................35 遵循的標準 .......................................................................................................................................35第九章 投資與財務(wù)評價 ............................................................................................................................36 項目實施計劃進度 ...........................................................................................................................36 投資估算 ...........................................................................................................................................36 收入、成本費用及利潤預(yù)測 ...........................................................................................................36 住宿收入預(yù)測 ............................................................................................................................36 餐飲收入預(yù)測 ............................................................................................................................38 物業(yè)租賃收入預(yù)測 ....................................................................................................................39 總收入預(yù)測 ................................................................................................................................39 成本費用預(yù)測 ..........................................................................................................................40 利潤預(yù)測 ....................................................................................................................................40 現(xiàn)金流量預(yù)測 ...................................................................................................................................41 財務(wù)評價 ...........................................................................................................................................41