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【正文】 AwarenessKnowledge of the diseases, symptoms, and treatmentsAwareness of the diseases and brandsEvaluation and preference over other brandsProduct usage, dosage and frequencyUsage duration and quantity, repeat usageRepeatRateProductusage rateDiagnosis Treatment Rate* slide 40EM project management model Doctors? Confirm diagnosis? Collect patients’ information ? Prescribe and recruit patientsHospital Firstvisit? call back and short message reminding to patients? Data plausibility checkCall center Specialists:? Calculate total and check the validity? Quality assurance and tracking? Upload into system? Conclusion? Call center reminding monthly? Short message remindingThirdparty: Consultech Doctors? Continue to collect patients’ info. and plete the questionnaires? Conclude the classic casesDoctors Follow up treatment 6 times/6 months+PE 3times/12monthsMarketing TeamRound Table Meeting: Case sharing* slide 41Case study 2——Patient Loyalty Program in Hepatitis216。 諾華:希望家園項(xiàng)目 HOPE Patient Management Program為了提高乙肝患者及時(shí)復(fù)查復(fù)診,諾華舉辦了 “ 希望家園 ” 項(xiàng)目。該項(xiàng)目通過(guò)電子病程管理,借助短信等平臺(tái),培養(yǎng)患者的隨診習(xí)慣,配合醫(yī)生進(jìn)行有效的治療。項(xiàng)目覆蓋了全國(guó) 40多個(gè)城市, 60多個(gè)醫(yī)院,覆蓋管理 10000多名乙肝患者,是諾華全球最大患者管理項(xiàng)目之一素比伏患者管理軟件短信平臺(tái)希望家園網(wǎng)站活動(dòng)基本流程就診 —— 入組 —— 獲得個(gè)人病情記錄 —— 參與項(xiàng)目活動(dòng) /獲得項(xiàng)目服務(wù) —— 定期隨診 —— 升級(jí)為金卡會(huì)員項(xiàng)目亮點(diǎn):使用單機(jī)版電子病程管理,詳細(xì)記錄患者病情及用藥設(shè)立專職項(xiàng)目專員進(jìn)駐項(xiàng)目醫(yī)院開(kāi)展患者管理工作* slide 42Case study 3——patient management project in HypertensionPR“Hypertension Day” Road showHypertension Patients Management140/90項(xiàng)目是與學(xué)會(huì)合作開(kāi)展的公益性患者管理旨在幫助高血壓患者血壓達(dá)標(biāo)患者入組管理 6個(gè)月。入組后可以獲得服藥、就診提醒,參與健康講座等活動(dòng);隨訪可獲得隨訪禮品。2023年啟動(dòng),目前已入組 70000人 +2023年覆蓋了 8個(gè)城市, 100家醫(yī)院; 2023年覆蓋 8個(gè)城市,近 200家醫(yī)院通過(guò)項(xiàng)目的成功開(kāi)展,患者依從性得到極大提升項(xiàng)目亮點(diǎn):在醫(yī)院安置 POS機(jī),患者復(fù)診時(shí)刷卡,可及時(shí)追蹤患者的隨診情況,獲得患者隨診數(shù)據(jù)WE ARE READY to be your Indispensable
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