電子商務(wù)外文資料翻譯-電子商務(wù)(已改無錯字)
2023-03-03 03:18:05 本頁面
【正文】 three years, his online business surpassed the milliondollar mark last you be selling a famous brandname product? On the Inter, trust is a key factor. With products seen only through the puter screen, online businesses should entice a high level of trust from the customer. And who ca n better bring trust than the brand name products? People already know the reputation of the pany, have tried their products, and believe that they deliver what they promise. Tony built his successful ebusiness on the brand name of Radio Flyer. By selling a brand name product, success came faster and easier for . According to him, The Radio Flyer name is a known name. It has built a strong business based on trust from many generations of consumers. My grandfather had a Radio Flyer. My parents had a Radio Flyer. I had a Radio Flyer. My child will have a Radio Flyer. It is a known brand. We have leveraged that name because people know that name. They know the product. When we say we39。re the Inter retailer of that product, people say Oh yes, I remember that product. What a great idea. So we leveraged that name and saw the doors opening for course, home business entrepreneurs like us do not always have the opportunity to sell a brand name. Our own products do not have the kind of brand recognition enjoyed by the big panies. Nor do we have the marketing muscle to develop and nurture a brand. Does this mean that home businesses cannot make it on the 39。Net? Of course not! There are a number of home businesses out there that are doing great business on the Web. To rise above this constraint, your site must contain all the elements that are needed to create a feeling of trust among your users. You have to make your customers feel confident that they are dealing with a legitimate business, and not someone who will steal their card and money. Fear of credit card fraud remains a top reason why many consumers do not shop online. In this aspect, even the little things count. You need to use a secure server for the checkout process. The contact information should be clearly placed on every page of your site, so customers know where and how to reach you in the event of a problem. You can also direct customers wary of ordering online to just send out the check or money order to your address. Clearly state what users can expect when buying from your site. If you do not have expensive software that automatically putes the shipping cost of the order, tell your customers that the full cost will be sent through . Be honest with your customers. Your pany39。s return policy should be clearly specified to protect you as well as the consumer. Is it expensive to deliver? Shipping is expensive. In fact, studies estimate that shipping amounts to11 percent of sales for online retailers. Hence, if you are planning to sell on the Inter, you need to make sure that the shipping costs will not price you out of the market. Many Inter retailers made the mistake of selling products that aren39。t suitable for home delivery. , for example, thought selling heavy bags of cheap kitty litter online was a good idea. Wrong. Not only did the shipping costs jack up the price, but also there is so little profit margin to start with in kitty litter products. That ultimately killed . In an attempt to attract and build a customer base, some Inter retailers offer lowcost, flat rate or nextday delivery. Free shipping was in fact the rage in the last two years. However, a new report by AMR Research shows that buyers attracted to bargainbasement shipping
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